Product Development Manager

4 weeks ago

Mountain View, California, United States B'laster Holdings Full time
Product Development Manager

At B'laster Holdings, we're seeking a highly skilled Product Development Manager to lead our marketing development effort. As a key member of our team, you'll be responsible for bringing new products from concept to commercialization, driving innovation, and enhancing brand awareness.

Key Responsibilities:
  • Assist with new product/project management and execution
  • Champion innovation, new product, and solution development
  • Perform analysis of financial, NPD, and POS data to support category recommendations
  • Craft product positioning and consumer claims with the support of the product development team while benchmarking competitive products
  • Co-develop packaging structures and product graphics for retailer-specific promotions and in-market merchandising
  • Support the creation of marketing content for internal stakeholders and external consumer awareness-building initiatives
  • Meet established deadlines for assigned projects and proactively inform stakeholders of project status
  • Conduct necessary follow-up with team members regarding updates and changes to their respective projects
  • Present, promote, and sell marketing products/services using solid arguments to existing and prospective customers
  • Planning, development, and execution of local and national campaigns, including online advertising, social media, email, content, and lifecycle marketing
  • Identify new and creative growth strategies through digital marketing tactics and platforms
  • Develop and manage B2C and B2B acquisition efforts through digital marketing channels, trade shows, 3rd party partnerships, etc.
  • Identify trends and insights, and optimize spending and performance based on the insights
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Provide research, data, and input regarding sales, potential promotions, or strategies to increase sales
  • Help establish short- and long-range goals and objectives
  • Creates and maintains appropriate documentation—designs and implements standards
  • Develops and expands knowledge of relevant tools and technologies
  • Develop product positioning and messaging that differentiate products in the market
  • Product launch – plan the launch and go-to-market strategies for product releases. Manage the cross-functional implementation of the plan to ensure all internal stakeholders are prepared for product releases.
  • Demand generation – develop strategies and manage the marketing programs that drive demand for your products
  • Lead and direct portfolio optimization strategy for select portfolio, including managing the portfolio lifecycle stages and active, harvest, and rationalize
Requirements:
  • BS/BA in Business, Marketing, or equivalent related field
  • 2-4 years product development manager experience, CPG experience a plus
  • 2-4 years' experience strategic planning, analytical, and project management a plus
  • Stage Gate or similar gate process experience preferred
  • Demonstrated success of marketing strategy development and implementation across multiple channels
Knowledge, Skills, and Abilities:
  • Detail-oriented with strong analytical and business problem-solving skills
  • Excellent writing, communication, and presentation skills
  • Driven, self-motivated, and self-directed; comfortable leading and working with teams, but also independently to complete projects
  • Must be highly organized and able to work efficiently on multiple projects to meet tight deadlines and changing priorities
  • Excellent problem-solving skills with ability to manage priorities on multiple projects with tight deadlines while achieving exceptional results
  • Excellent organizational and project management skills
  • Strong written and verbal communication skills
  • Professionalism working with cross-functional teams
  • Comfortable working with and breaking through ambiguity
  • Flexible and adaptable to a fast-paced environment
  • Strong computer skills in Microsoft office: Word, Excel, and PowerPoint
  • Excellent English oral and written communication skills
  • Prioritizing, time management, and organizational skills
  • Relationship management skills and openness to feedback

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