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Senior Partnership Development Manager
2 weeks ago
About 84.51°
At 84.51°, we are a retail data science, insights, and media company that helps our partners create more personalized experiences for shoppers across the path to purchase.
We utilize cutting-edge science and first-party retail data from over 62 million U.S. households to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing, and Kroger Precision Marketing.
Your Role
As a Senior Account Executive, Agency Partnerships, you will be responsible for developing and growing agency partnerships through best-in-class customer service, campaign maintenance/optimization, and proactive partnership recommendations.
You will foster strong relationships across all agency partners, serve as a resource to fellow 84.51° CPG team leads, and collaborate well with internal stakeholders.
Key Responsibilities
- Collaborate and educate agencies on 84.51° divisions, specifically Sales, Partnership Management, Product Strategy & Innovation, Data Science, and Engineering Teams.
- Partner with CPG Account Executives at KPM to create a best-in-class process for working with agencies.
- Support CPG Account Executives at KPM and contribute to agency revenue goals.
- Develop strong agency relationships to effectively engage on a daily basis.
- On-board new agencies, work with Kroger Corporate legal teams for alignment on Agency T&Cs, and partner with CPG team leads to uncover new agency partnership opportunities.
- Stay current on agency and advertiser expectations, digital media table stakes, and industry demands.
- Organize and schedule agency summits throughout the year.
- Work with fellow KPM CPG Account Managers and Executives on developing campaign proposals and optimization recommendations.
- Assist in invoice/billing issues with agencies.
Requirements
- Bachelor's degree required.
- A minimum of 4-6 years of relevant digital media experience.
- Ability to navigate agency teams and identify key influencers and champions.
- Experience planning, delivering, and executing media, measurement, and creative strategy.
- Advanced Excel, PowerPoint, and self-service skills.
- Experience managing internal and external relationships.
- Experience building new customer relationships.
- Business development experience working with media agencies.
- Advertising sales, account management, and client services experience.