Driving Consumer Growth through Data-Driven Marketing

1 month ago

San Francisco, California, United States Kikoff Full time

Kikoff, a high-growth consumer fintech startup, is revolutionizing credit-building solutions. Our core product, the Kikoff Credit Account, has empowered over 1 million customers to build better credit. Featured by prominent publications such as Nerdwallet, Forbes, and Buzzfeed, our app boasts a stellar 4.9 rating from thousands of reviews.

We're seeking a Senior Growth Marketing Manager to propel our user acquisition efforts forward. This pivotal role involves scaling up existing channels, collaborating with our in-house creative team to enhance creative performance, and identifying novel channels to unlock higher volume within our CAC/ROAS goals. We're looking for data-driven problem solvers with a growth mindset, willing to push beyond their comfort zones, evolve best practices in growth marketing, and move swiftly with attention to detail to drive meaningful impact.

This position requires a thought leader who can guide acquisition strategy and ideas, execute quickly and methodically, and shape our approach to growth. As part of our team, you'll contribute to an ambitious mission: educating millions about the importance of credit scores and unlocking financial access for underserved Americans.

Key Responsibilities:
  • Growing the number of users joining our program while maintaining or improving our CAC/ROAS.
  • Owning campaigns across multiple online and offline channels, strategizing and developing creative with our in-house creative agency, hypothesizing and prioritizing tests through the funnel, and autonomously driving growth for the business.
  • Defining, driving, and measuring KPIs for each campaign.
  • Designing and executing AB tests to optimize the most effective campaigns.
  • Collaborating cross-functionally to bring campaigns to life, working with designers, copywriters, product teams, data analysts, and more.
About You:
  • A proven track record of driving towards growth goals under set CAC/ROAS or volume targets, timelines, and budgets, or a strong background in analytical academic disciplines or structured and data-driven roles.
  • Hands-on experience on digital paid channels such as Facebook, TikTok, SEM, or others.
  • The ability to define key marketing KPIs and break them down into underlying drivers to understand and influence performance from first principles.
  • A bias to action, moving fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high velocity and attention to detail.
  • A strategic thinker able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities to drive business forward.
  • An understanding of hypothesis-driven A/B, multivariate, and incrementality testing, with the ability to analyze test result data to tease out learnings and insights to inform future testing.
  • An understanding of what makes effective direct response creative, with a framework to keep adjusting and learning based on experimentation.
  • Familiarity with fintech businesses or D2C industries, with SQL proficiency being a bonus.
About Kikoff:

Kikoff is a personal finance platform designed to empower millions of underserved Americans to achieve financial wellness. Our mission is to provide refreshingly fair, effective, and simple pathways for everyday people to meet their financial goals. We design financial products that simplify credit building so our users can reach their financial objectives. Kikoff is a Series B company, backed by prominent investors including Portage Ventures, Lightspeed Venture Partners, GGV, Coatue, Core Innovation Capital, and basketball star Stephen Curry.

Why Kikoff?

This is a consumer fintech startup where you'll work alongside serial entrepreneurs who have built strong consumer brands and innovative products. We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and relationships. Yes, you can build an exciting business AND have real-life, real-customer impact.

Competitive pay ranging between $150,000 and $180,000 base salary, plus equity opportunities.

Medical, dental, and vision coverage – Kikoff covers the full cost of health insurance for employees.

Stock options.

Generous unlimited vacation policy to help recharge.

Regular team-building events to foster connections within the Kikoff team.

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