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Strategic Growth Manager

2 months ago

Chicago, Illinois, United States Aisle Rocket Full time
About the Role

Aisle Rocket is seeking a highly skilled Senior Digital Strategist to join our team. As a key member of our agency, you will be responsible for developing and implementing digital strategies that drive business growth and results.

Key Responsibilities
  • Continuously analyze digital development and consumer activity insights, distilling data from various sources into actionable recommendations.
  • Lead the strategic and executional process, creating creative briefs that inspire innovative outcomes.
  • Grow digital strategies and partner with external media agencies for multichannel executions.
  • Establish analytics infrastructure, reporting structure, and execute throughout the year.
  • Review websites, identifying areas of improvement relative to traffic drivers.
  • Own both paid and earned media initiatives.
  • Evaluate remarketing strategies and all acquisition channels.
  • Track and monitor programs, identifying the latest trends.
Requirements
  • 8+ years of experience producing and implementing digital strategies; agency experience required.
  • Strong grasp of advertising and marketing concepts.
  • Fundamental understanding of Google AdWords, Google Analytics, and CMS tools.
  • Experience driving digital strategy and delivering results.
  • Experience working within Adobe Marketing Cloud, specifically:
    • Adobe Analytics
    • Adobe Launch or DTM
    • Adobe Audience Manager
    • Adobe Target
    • Adobe Campaign
  • Knowledge and experience working within social media platforms and influencers a plus.
  • Proven ability to interface with stakeholders and C-level executives.
  • Exceptional planning and execution skills.
  • Must be organized and comfortable working on tight deadlines.
What We Offer
  • Flexibility – We have a hybrid office policy centered around the work, the team, and our clients.
  • Aisle Rocket Activities Committee – Agency-led social events and community engagements.
  • Competitive Benefits – Multiple options for health plans based on your and/or your family's needs, plus a 401k match and paid parental leave.