Digital Marketing Strategist

1 week ago


Casa Grande, Arizona, United States ACO, Inc. Full time
Job Description:

We are seeking a skilled Digital Marketing Specialist to join our dynamic marketing team in Casa Grande, AZ. The ideal candidate will have a strong background in digital marketing, with preferred skills in graphic design and front-end development.

The successful candidate will be responsible for developing and implementing comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads. This role is perfect for a creative and analytical individual who thrives in a fast-paced environment and is passionate about driving online engagement and growth.

Key Responsibilities:

  • Digital Marketing Strategy: Develop and implement comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads.
  • Content Creation & Management: Create, curate, and manage content for various digital platforms, including social media, email campaigns, blogs, and websites.
  • SEO & SEM: Conduct keyword research and optimize website content to improve organic search rankings. Manage and optimize paid search campaigns (Google Ads, Bing Ads) to maximize ROI.
  • Social Media Management: Develop and execute social media strategies across multiple platforms (Facebook, Twitter, Instagram, LinkedIn, etc.). Monitor and analyze social media performance, providing insights and recommendations for improvement.
  • Email Marketing: Create and manage email marketing campaigns, including newsletters, promotional emails, and automated workflows. Analyze campaign performance and optimize for better open rates, click-through rates, and conversions.
  • Analytics & Reporting: Use tools like Google Analytics, Google Search Console, and other analytics platforms to track and report on website and campaign performance. Provide actionable insights and recommendations based on data analysis.
  • Graphic Design: Design and produce high-quality graphics for digital marketing materials, including social media posts, email templates, banners, and ads. Ensure all designs adhere to brand guidelines and maintain a consistent look and feel.
  • Front-End Development: Utilize HTML, CSS, and JavaScript skills to make minor updates and improvements to the website. Collaborate with the web development team to ensure seamless integration of design elements and functionality.


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