Product Marketing Manager

3 weeks ago


Redmond, Washington, United States IFG - International Financial Group Full time
Job Title: Mid-Level Product Marketing Manager

About the Job:
We are seeking a skilled Product Marketing Manager to develop and execute a comprehensive product marketing strategy that drives customer engagement and business growth. The ideal candidate will have experience in creating marketing assets, collaborating with cross-functional teams, and staying up-to-date with market trends and competitor analysis.

Key Responsibilities:
Partner closely with engineering to adopt a customer-obsessed mindset and stay informed about market trends.
Develop and deliver a compelling value proposition across messaging and content.
Create marketing assets, including demo videos, blogs, emails, content, and webinars.
Collaborate with product marketers to unify the story of leading point solutions.
Utilize market and competitor analysis to influence go-to-market plans.
Work with the security GTM team to drive sales enablement and scale marketing initiatives.

Requirements:
8+ years of experience with messaging and positioning.
8+ years of experience in creating marketing assets, such as blogs and general content.
8+ years of experience working with product management or engineering product groups.
Bachelor's degree or equivalent experience.
Preferred skills and qualifications include extensive experience in core product marketing management roles within the cybersecurity industry and a deep understanding of technical and competitive landscapes.

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