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Measurement and Optimization Expert

2 months ago

Ogden, Utah, United States MarketStar Full time
About MarketStar

MarketStar is a leading provider of outsourced B2B demand, sales, customer success, and revenue operations solutions. We have been generating revenue for innovative tech companies across the globe for over 35 years.

Our Culture

We are passionate about cultivating career advancements for our people, and support them through mentorship, leadership, and career-development programs. We provide service and support to our communities through the MarketStar Foundation.

About the Role

We are seeking a highly skilled Digital Advertising Specialist to join our Reddit team. As a key member of our team, you will be responsible for building recommendations that include creative, positioning, product, testing, and trends for some of the biggest brands using Reddit advertising.

Key Responsibilities
  • Account Auditing: Conduct a comprehensive review of accounts to diagnose issues and identify optimization opportunities.
  • Identify & Analyze Reddit Trends: Contextualize advertiser performance within broader platform trends.
  • Collaborate with Client Account Managers: Gain a deep understanding of clients' campaign setups, measurement frameworks, and performance goals.
  • Analyze Campaign Data: Identify areas for improvement, focusing on ad products and creative assets, and provide recommendations based on documented best practices.
  • Translate Data Insights: Communicate campaign performance updates and optimization suggestions to the team.
  • Ensure Comprehensive Documentation: Provide a thorough reference for future research and continuous improvement efforts.
Requirements
  • Adtech/Media background experience.
  • Effective communication, presentation, problem-solving, analytical, and organizational skills.
  • Strong analytical skills to understand complicated data, but the creativity to apply that data in new and innovative ways.
  • Motivated self-starter who thrives in unstructured environments on an evolving team.
  • In-depth understanding of digital attribution solutions, tracking partners (including MMPs), the performance marketing landscape, and their interdependencies.
  • Expert in the DR space - understanding the ecosystem of performance marketing, familiarity with advanced technical setups to achieve CPA/ROAS metrics.
What We Offer
  • Structured learning and career development programs.
  • Mental health program.
  • Generous Paid Time Off policy.
  • Paid medical leave.
  • Child/Dependent care reimbursement.
  • Education reimbursement.
  • 401k match, hardship loan program, access to financial wellness advisor.
  • Comprehensive healthcare coverage including medical, dental, and vision.