Brand Manager

5 days ago

Schofield, Wisconsin, United States Wausau Supply Company Full time
Job Summary:

A Brand Manager at Wausau Supply Company will be responsible for developing and implementing brand strategies, promotional plans, and marketing plans that align with company goals and objectives. The ideal candidate will have a strong analytical mindset, excellent communication skills, and the ability to work in a fast-paced environment.

Key Responsibilities:

Develop and implement brand strategies, promotional plans, and marketing plans that align with company goals and objectives.
Conduct market research and analyze consumer insights to identify opportunities for brand growth and product innovation.
Collaborate with cross-functional teams and vendor partners to develop and execute integrated marketing campaigns across multiple channels, including digital, social media, events, sales tools, and traditional advertising.
Manage brand messaging and ensure consistency across all marketing materials and communication channels.
Monitor market trends and stay up-to-date with industry developments to inform marketing strategies.
Collaborate with internal teams and external partners to ensure brand guidelines are followed in all materials and communication channels.
Manage budgets/COOPs and allocate resources to maximize return on investment.
Measure and analyze the effectiveness of marketing campaigns and adjust strategies as needed.
Foster Vendor relationships via new vendor onboarding, annual vendor reviews, and new product launches.

Requirements:

Degree in Marketing, Business, or relevant experience (3+ years)
3-5 years of experience in brand management, marketing, or a related field
Background in B2B and B2C preferred.

Working Conditions:

General office conditions with continuous sitting with heavy computer usage. Occasional short-term out-of-town travel. Overtime will be needed when priority projects need completion. Ability to lift 50 pounds.

Reports to:
Portfolio Manager

Conclusion:
A Brand Manager at Wausau Supply Company will exemplify the high standards that have come to be associated with WSC. As an ESOP owner, acting with honor, integrity, and positivity is imperative. A Brand Manager's primary objective is to be a strategic thinker with a passion for building brands and a 'general manager' mentality.

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