Market Research Associate

4 days ago


Columbia, Missouri, United States Zimmer Communications Full time
Job Overview

Zimmer Communications is expanding its team in Columbia, Missouri, and we're seeking a talented Research Analyst to support our sales and marketing efforts.

The ideal candidate will possess strong analytical skills, be highly organized, and have a genuine interest in market research and analysis.

Responsibilities
  • Digital Presence Optimization: Conduct thorough audits of client and prospect digital properties to identify areas for improvement.
  • Industry Research: Research relevant industries and businesses to build prospecting lists for the sales team.
  • Proposal Development: Create diverse proposals that cater to client needs and drive business growth.
  • Content Updates: Update internal sales and marketing materials with up-to-date market research as needed.
  • Audience Identification: Assist in identifying client audiences and growth opportunities in relevant markets.
  • Data Management: Maintain qualitative and quantitative information for prospective and existing clients within company software.
  • Research Projects: Participate in research projects delegated by leadership.
  • Strategy Advancement: Advise the sales team and other staff on market research and strategy.
  • Data Pattern Detection: Detect patterns behind data and understand their implications for relevant industries.
  • Case Studies: Develop case studies based on client success stories.
  • Co-op Opportunities: Prospect co-op opportunities with local businesses and establish relationships to foster future collaborations.
Qualifications
  • Bachelor's degree in a relevant field.
  • Genuine interest in market research and analysis.
  • Attention to detail with the ability to identify and discuss market trends.
  • Effective communication skills to work with diverse personalities.
  • Ability to learn new software quickly (training provided).
  • Proficiency in Microsoft Suite (Word, Excel, PowerPoint, Outlook).
About Zimmer Communications

We are an equal opportunity employer committed to fostering a dynamic and inclusive work environment.



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