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Brewery Sales Representative
2 months ago
We are seeking a highly motivated and experienced Brewery Sales Representative to join our team at Anheuser-Busch. As a key member of our sales team, you will be responsible for building and maintaining strong relationships with our retailers and consumers, driving sales growth and increasing distribution and volume across key accounts.
Key Responsibilities- Develop and maintain thorough knowledge of Anheuser-Busch's products, pricing, and commercial strategy.
- Build and maintain key "focus accounts" where you will spend the majority of your time planning and executing in-market.
- Adjust focus accounts bi-monthly to ensure Anheuser-Busch is winning at all essential establishments.
- Responsible for increasing distribution and volume across the key on-premise and key off-premise accounts.
- Implement sales strategy and targets using aligned brand priorities with wholesalers while assisting in achieving expected results.
- Utilize selling and data tools to build comprehensive selling stories for retail accounts.
- Execute events and promotional activities (may include evenings and weekends).
- Review target account analysis and reports to ensure brands are performing at the top of class levels for all assigned accounts.
- Have a good understanding of beer quality measures and communicate any discrepancies.
- Improve velocity in accounts by building displays, driving distribution, resetting coolers, displaying POS items, educating retail employees, hand-selling, sampling, securing features, and developing promotional programs.
- Add value to all key accounts by offering creative, impactful support and by keeping the accounts informed about all upcoming brand launches or programs.
- Utilize and record daily tasks and activities within company CRM tool (KARMA).
- Knowledge of data tools (VIP & PowerBI).
- Review pricing and bring forward any competitive disadvantages or profit opportunities present in the market.
- Bachelor's Degree in Sales, Business, or related field.
- Certified Cicerone or Certified Beer Server licensing preferred.
- 1-3 years of experience in Distribution, Outside Sales, Food/Beverage or related industry.
- Job requires the ability to travel.
- Reliable transportation needed to travel within territory (qualifies for mileage reimbursement program).
- Excellent analytical, organizational, and project management skills.
- Knowledge of craft beer and brewing process preferred.
- Strong communication and presentation skills. Ability to adjust a message to the audience.
- Highly creative, able to generate fresh, impactful ideas and see them through to implementation.
- Proven ability to think and move between strategic and analytical thinking as well as actual execution.
- Ability to coordinate brand information, supply POS material, and keep lines of communication open with state's wholesaler network in order to better sell through products.
- Ability to own budgetary responsibility and execute against timelines.
- Medical, Dental, Vision, Disability, and Life insurance.
- 401k matching up to 6%.
- Paid company holidays.
- Paid vacation and sick time off.
- 1/2 off all to-go food at site.
- $50 credit for merch/beer - once a month.
Anheuser-Busch is here for the times that matter. The moments where we celebrate, defy challenges, dream of the brighter future we are building today– and all the moments in between. We are a company that brings people together for richer conversations, sweeter celebrations and stronger communities.
As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking.