Senior Institutional Marketing Strategist
6 days ago
Prometheum is a cutting-edge financial technology company specializing in digital asset securities. Founded in 2017, we have established a strong presence in the industry by leveraging our expertise in securities law, blockchain, and trading.
Role OverviewWe are seeking a highly skilled Marketing Strategist to join our team as a Director of Institutional Marketing. As a key member of our marketing department, you will play a crucial role in shaping and executing our institutional marketing strategies to drive growth and achieve our business objectives.
Responsibilities- Develop comprehensive marketing strategies aligned with company goals and target audience.
- Analyze and interpret marketing data using Amplitude to derive actionable insights and optimize campaign performance.
- Oversee institutional customer engagement initiatives, including email marketing campaigns, to drive customer acquisition, retention, and loyalty.
- Collaborate with cross-functional teams to ensure alignment of marketing efforts with product development, sales, and other key areas.
- Stay updated on industry trends and competitive landscape to identify opportunities for innovation and improvement.
- Work with the Head of Business Development and Head of Communications to identify strategic opportunities with potential clients and create content for marketing collateral.
- Bachelor's degree in Marketing, Business, or related field; Master's degree preferred.
- Proven experience as a Marketing Strategist or similar role, with a track record of developing and executing successful marketing campaigns.
- At least 7 years of experience working with the financial services or FinTech industry.
- Strong understanding of the U.S. financial markets.
- Experience marketing crypto, digital asset, or blockchain products and services.
- Proficiency in data analytics tools such as Amplitude and email marketing platforms like Braze or Sendgrid.
- Strong writing skills with experience in crafting engaging copy for marketing materials.
- Regulated environment experience required, FINRA, SEC.
- Excellent communication, collaboration, and project management skills.
- Creative thinker with a strategic mindset and a passion for driving results.
- Competitive salary based on experience: $185,000 - $225,000 per year.
- Stock options with 4-year vesting.
- Excellent benefits package, including health, vision, and dental insurance.
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