Director of Performance Marketing

3 weeks ago


New York, New York, United States Jimini Health Full time
Job Description

We are seeking a highly skilled Director of Performance Marketing to join our team at Jimini Health. As a key member of our leadership, you will be responsible for shaping and executing our growth and marketing strategy to drive revenue growth and expand our reach.

The ideal candidate will have 7+ years of experience in performance marketing or growth marketing, with a proven track record of success in high-growth startups. You will possess strong analytical skills, expertise in quantitative marketing techniques, and excellent copywriting skills. A strong understanding of the healthcare industry and e-commerce is preferred.

This is an exciting opportunity to join a revolutionary company that is changing the face of mental health care. If you are passionate about innovation and growth, we encourage you to apply.

Key Responsibilities:
  • Drive customer acquisition initiatives utilizing various channels, including digital marketing, content marketing, social media, email, SEO/SEM, events, influencer, partnerships, and PR.
  • Manage agencies and team members, including selecting providers, making in-source/out-source decisions.
  • Define and execute retention/reactivation strategies, working with product and engineering teams, to improve cross-service attachment rate and drive patient lifetime value.


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