Marketing Specialist
4 weeks ago
Bora Bora Smoothie Cafe is seeking a highly skilled Marketing and Administrative Assistant to join our team. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive marketing strategies to drive brand visibility and sales.
Key Responsibilities:
- Develop and implement marketing strategies to increase brand awareness and drive sales.
- Coordinate with franchisees to ensure brand consistency and adherence to marketing guidelines.
- Conduct market research to identify marketing opportunities and negotiate media coverage.
- Traffic all advertising efforts to appropriate channels and platforms.
- Develop and implement SEO and PPC strategies to increase web traffic and enhance online presence.
- Update and manage the franchise's social media pages and websites, ensuring engaging and consistent content.
- Conduct digital marketing campaigns and other promotional events to enhance brand visibility.
- Monitor and analyze the performance of marketing campaigns, assessing against goals (ROI and KPIs).
- Coordinate with the sales team to generate leads and drive sales through targeted marketing efforts.
- Prepare and manage the marketing budget, ensuring efficient allocation of resources.
Event Coordination:
- Plan and execute grand opening events and other promotional events to boost franchise visibility.
- Act as a brand ambassador during events, representing the franchise professionally and engaging with the audience.
- Ensure all events are well-coordinated and align with the overall marketing strategy.
Requirements:
- Experience: Proven experience in marketing, event coordination, or a related field.
- Skills: Strong verbal and written communication skills, proficiency in Microsoft Office Suite, and familiarity with digital marketing tools and platforms.
- Education: Bachelor's degree in Marketing, Business Administration, or a related field.
- Abilities: Ability to work both independently and collaboratively, excellent time management skills, and attention to detail.
- Attributes: Creative mindset, strong organizational skills, and the ability to analyze and interpret marketing data.
Preferred Qualifications:
- Experience with SEO, PPC, and social media management.
- Knowledge of market research techniques and data analysis.
- Previous experience in franchise marketing or brand management.
Physical Requirements:
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
Travel: This position may require occasional travel to coordinate and attend franchise events and meetings.
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