Marketing Specialist

4 weeks ago


Dearborn, Michigan, United States Bora Bora Smoothie Cafe Full time
Marketing and Administrative Assistant

Bora Bora Smoothie Cafe is seeking a highly skilled Marketing and Administrative Assistant to join our team. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive marketing strategies to drive brand visibility and sales.

Key Responsibilities:

  • Develop and implement marketing strategies to increase brand awareness and drive sales.
  • Coordinate with franchisees to ensure brand consistency and adherence to marketing guidelines.
  • Conduct market research to identify marketing opportunities and negotiate media coverage.
  • Traffic all advertising efforts to appropriate channels and platforms.
  • Develop and implement SEO and PPC strategies to increase web traffic and enhance online presence.
  • Update and manage the franchise's social media pages and websites, ensuring engaging and consistent content.
  • Conduct digital marketing campaigns and other promotional events to enhance brand visibility.
  • Monitor and analyze the performance of marketing campaigns, assessing against goals (ROI and KPIs).
  • Coordinate with the sales team to generate leads and drive sales through targeted marketing efforts.
  • Prepare and manage the marketing budget, ensuring efficient allocation of resources.

Event Coordination:

  • Plan and execute grand opening events and other promotional events to boost franchise visibility.
  • Act as a brand ambassador during events, representing the franchise professionally and engaging with the audience.
  • Ensure all events are well-coordinated and align with the overall marketing strategy.

Requirements:

  • Experience: Proven experience in marketing, event coordination, or a related field.
  • Skills: Strong verbal and written communication skills, proficiency in Microsoft Office Suite, and familiarity with digital marketing tools and platforms.
  • Education: Bachelor's degree in Marketing, Business Administration, or a related field.
  • Abilities: Ability to work both independently and collaboratively, excellent time management skills, and attention to detail.
  • Attributes: Creative mindset, strong organizational skills, and the ability to analyze and interpret marketing data.

Preferred Qualifications:

  • Experience with SEO, PPC, and social media management.
  • Knowledge of market research techniques and data analysis.
  • Previous experience in franchise marketing or brand management.

Physical Requirements:

  • Prolonged periods sitting at a desk and working on a computer.
  • Must be able to lift up to 15 pounds at times.

Travel: This position may require occasional travel to coordinate and attend franchise events and meetings.



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