General Manager

2 weeks ago

Whittier, California, United States Orange Aluminum Full time
Job Title: General Manager

Orange Aluminum is seeking a seasoned General Manager to lead our organization and sales team to sustainable, profitable growth. As a key member of our leadership team, you will be responsible for developing and executing strategic plans, driving sales growth, and overseeing all functions of the company.

Key Responsibilities:
  • Develop and implement 3-5 year strategic plans, including market development and category growth
  • Annual planning with identification of key levers for growth and profitability, along with metrics and actions needed to achieve plan
  • Weekly, monthly, and quarterly leadership meetings, including progress to plan, execution, and accountability, and planning sessions
  • Achieve top and bottom-line targets
Leadership and Development:
  • Recruit, develop, and retain key members of the team
  • Performance management and accountability
  • Annual bonus goals
  • Growth of company culture
  • Management of direct reports
Key Relationships:
  • Maintain and strengthen key external relationships
  • Target and develop new relationships with strategic partners
  • Strengthen partnership with Paramount Extrusions (sister company)
Director of Sales:
  • Direct, develop, and implement comprehensive sales strategies to grow company revenue across both e-commerce and traditional retail channels, aligned with organizational goals
  • Establish and communicate sales and marketing targets for the company and individual team members, incorporating specific KPIs and action plans, focusing on Year-over-Year Revenue Growth, Gross Margin Percentage, and New Business Development
Sales Management and Operations:
  • Develop and coordinate sales objectives, strategies, and promotional programs to gain market share, emphasizing a balanced approach between digital platforms and physical stores
  • Manage key/national accounts ensuring goals are met across all platforms, maintaining accountability for integrated sales and marketing targets
  • Develop and negotiate contracts in accordance with company standards and business requirements, considering customer needs and market potential across diverse sales environments
  • Design and implement strategic sales plans that expand the company's customer base and strengthen relationships with major clients through both e-commerce and traditional retail outlets
  • Represent the company at industry association meetings and trade shows to promote the business, brand, products, and services, ensuring a strong presence in both digital and traditional markets
Marketing and Promotions:
  • Develop, coordinate, and execute marketing strategies and advertising campaigns tailored to enhance product visibility and market penetration across digital and physical realms
  • Oversee the creation and distribution of marketing materials and promotional content, ensuring brand consistency across online platforms and in-store promotions
  • Conduct market research to inform and adjust marketing strategies and campaigns in response to customer trends and preferences across all sales channels
E-commerce and Traditional Sales Integration:
  • Spearhead the expansion and optimization of the e-commerce business alongside enhancing traditional retail sales effectiveness
  • Utilize website and in-store sales data to inform and adjust overarching sales strategies, ensuring seamless integration between online activities and physical store executions
  • Develop data-driven strategies to enhance user experiences across digital platforms and in-store, aiming to increase sales conversions and customer retention
  • Ensure effective data flow and integration between online sales metrics and traditional sales analytics to facilitate comprehensive strategic decisions
Training and Development:
  • Develop SOPs for all sales and marketing-related activities with specific adaptations for e-commerce and traditional sales environments
  • Hire, train, motivate, and mentor sales and marketing team members, ensuring they are equipped with necessary skills for digital and physical sales through continuous education and workshops
  • Institute a development and mentoring program to foster talent within the sales and marketing teams, emphasizing cross-channel capabilities
Market Analysis and Forecasting:
  • Conduct comprehensive market analyses to determine customer needs, volume potential, and develop pricing schedules and discount rates for both online and offline sales
  • Responsible for robust sales and marketing forecasting that includes detailed analysis of both e-commerce metrics and traditional retail trends
Requirements and Skills:
  • BS/MS degree in business administration, marketing, or a related field; substantial industry experience may substitute for formal education
  • Successful previous experience as a sales and marketing representative or manager, consistently meeting or exceeding targets, with a proven record in managing both online and traditional sales channels. Prior GM experience or equivalent experience beneficial
  • Strong business acumen with a proven record of success in the entire sales and marketing process, across both digital and physical platforms
  • Excellent mentoring, coaching, and people management skills, with a commitment to continuous education through workshops, seminars, and conferences
  • Demonstrated ability to communicate, present, and influence credibly and effectively at all levels of the organization
Application Process:

Interested candidates should submit a resume and a cover letter outlining their qualifications and how they can contribute to the continued growth and success of Orange Aluminum

Why Join Us?

At Orange Aluminum, you will be part of a vibrant team that values innovation, efficiency, and forward-thinking strategies. We offer a competitive salary, comprehensive benefits, and opportunities for professional growth in an inspiring and supportive environment

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