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Content Strategist

2 months ago

Boston, Massachusetts, United States Smartcat Full time
Job DescriptionAbout Smartcat

Founded in 2016, Smartcat is dedicated to assisting global enterprises in the creation and management of their multilingual content. Today, we stand as a pivotal language AI platform for the global enterprise.

Our tailored language AI transforms content across various formats into multiple languages, encompassing documents, videos, intricate websites, and software, thereby simplifying global operations for corporate teams. Additionally, it empowers users to generate new content by leveraging a multilingual enterprise library.

Over 1,000 global companies, including a significant portion of the Fortune 500, rely on Smartcat to disseminate their innovations and ideas worldwide.

Our vision is to create a world where innovations and ideas are accessible to all.

Smartcat is supported by prominent venture capital firms such as Matrix Partners and FJ Labs, known for their focus on SaaS, marketplaces, and AI. Despite economic challenges, we are experiencing remarkable growth at 150% year-over-year, demonstrating our capital efficiency and unique combination of a hyper-growth environment with long-term planning capabilities.

Mission

We are among the fastest-growing software solutions in the $50 billion global language industry, achieving consistent year-over-year ARR growth. Our objective is to fully harness the potential of our SEO and organic growth through meticulously planned content marketing initiatives aimed at generating meetings and pipeline.

Your role will be pivotal in accelerating pipeline and ARR growth through the development and dissemination of content, with the goal of tripling our organic growth within the next 12 to 18 months.

Experience in crafting strategic enterprise content for various stages of the customer lifecycle, including whitepapers, case studies, webinars, event content, emails, direct mail, and sales collateral, will be essential for your success.

Outcomes

  1. Implement the SEO content strategy effectively.
  2. Produce content that drives traffic, engagement, and conversion.
  3. Bring our themes, messaging, and diverse content types to life, enhancing our brand and attracting both practitioners and senior executives into our sales funnel.
  4. Develop both short-form and long-form content that generates interest from relevant personas and prospects, aiding the sales team in closing deals.
  5. Create and share social media content that increases followers, engagement, and conversion from targeted prospects.

Requirements

  • 5+ years of experience in B2B SaaS writing and/or content development.
  • Proven experience writing for large enterprise accounts and senior business leaders.
  • Demonstrated contribution to 2x+ SEO growth in a content marketing role, with experience in content localization.
  • Expertise in both strategic content (e.g., whitepapers) and transactional content (e.g., emails), as well as developing relevant content for each stage of the enterprise buying cycle in B2B SaaS.
  • A genuine passion and curiosity for the product and its functionalities.
  • Experience in writing help center or customer-facing content is a plus.
  • Ability to collaborate across multiple internal teams and departments, fostering effective relationships and inspiring change.
  • A desire to thrive in a fast-paced environment, taking ownership of programs and making a significant impact on business success.
  • Experience working with a global perspective to assist regional teams in executing campaigns worldwide.
  • Exceptional written and verbal communication skills.
  • Strong organizational skills with the ability to multitask across teams and projects.
  • Integrity, full commitment, and a strong sense of ownership.
  • Openness to feedback and diverse opinions.
  • Additional language skills are preferred.
Why Smartcat is a Great Place to Work
  • Fully Remote Team
    We are a global team of over 200 enthusiastic individuals across more than 30 countries, having embraced a fully remote work model since 2020.
  • Innovating a $50 Billion Industry
    Smartcat's innovative business model revolutionizes the $50 billion language translation industry, offering a platform that empowers enterprise users to move away from traditional outsourcing.
  • High Impact Role
    You will play a crucial role in transforming the global language industry while enhancing the work of hundreds of thousands of people and facilitating knowledge exchange worldwide.
  • Growth-Oriented Environment
    We are looking for individuals to become integral members of our team as we transition from a post-Series C startup to a company exceeding $100 million in ARR.
  • Commitment to Diversity and Inclusion
    At Smartcat, we prioritize building a culture that respects and appreciates each individual's unique background while focusing on results and clear communication.