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Chief Marketing Officer, Caruso School of Law
2 months ago
Position Overview
Reporting to the Senior Director of Client Relations, the Director of Marketing & Communications at the Caruso School of Law is responsible for enhancing and promoting the institution's image and reputation across various communities, including alumni, local, national, and international audiences.
This role serves as the Integrated Marketing Communications account executive for the Caruso School of Law, overseeing daily and long-term marketing, communication, and brand management initiatives for multiple centers and institutes, including the renowned Straus Institute for Dispute Resolution. The Director collaborates closely with all Integrated Marketing Communications teams to provide strategic communication guidance to the School of Law dean, administration, and alumni relations teams. The position is pivotal in leading marketing strategies, managing the advertising budget across print and digital platforms, and acting as the liaison with external media suppliers. Key projects include the law school's enrollment growth marketing strategy, website management, campus communication channels, social media presence, annual publications, and regular e-newsletters.
Key Responsibilities
- Enrollment Marketing: Design, implement, and oversee marketing strategies and outreach communications that align with the recruitment and enrollment objectives of the Caruso School of Law, accurately reflecting the student experience. Collaborate with marketing and enrollment leaders to create personalized email journeys for prospective students.
- Strategic Communications | Public Relations: Lead and manage the strategic communication initiatives of the Caruso School of Law, coordinating with public relations professionals to enhance visibility in significant local, regional, and national media outlets.
- Project Management for Print, Video, and Multimedia: Act as the primary lead within the Integrated Marketing Communications team to develop, produce, and launch a variety of print, video, and digital marketing projects that support recruitment, enrollment, communication, and branding efforts.
- Data Analysis and Research: Collaborate with the Enrollment Marketing and Digital Strategy team to generate reports assessing the effectiveness of marketing and communication initiatives and to explore growth opportunities. Analyze data to derive insights that enhance marketing and communication strategies.
- Rankings Management: Work with the Office of Institutional Effectiveness, Communications and Public Relations, and the CSOL Dean's office to evaluate rankings data and provide recommendations for identifying strengths and areas for improvement.
- External Partner Relations: Maintain and negotiate contracts with external partners and vendors, in collaboration with the Senior Director of Client Relations and other key stakeholders, to maximize operational efficiencies. Monitor lead performance and return on investment.
- Perform additional duties as assigned.
- Support the University mission through all work performed.
The information provided outlines the general nature and level of work expected from employees in this role. It is not intended to be an exhaustive list of all responsibilities, qualifications, and skills required.
Qualifications
Required: Bachelor's degree in communication, business, marketing, or advertising. A minimum of three years of relevant marketing experience in higher education. Proficiency in computer applications, database management, project management, and strong writing and editing skills. Ability to work autonomously while managing multiple perspectives into cohesive outputs. Strong commitment to diversity and the Christian mission of the University. Detail-oriented with the ability to delegate tasks effectively. Proficient in Microsoft Office Suite, Google Analytics, G Suite, and Mac systems.
Preferred: MBA with a marketing focus. Five years of marketing experience in higher education, particularly in recruitment or enrollment offices. Leadership potential and expertise in higher education marketing trends. Familiarity with Adobe Suite, survey software, Salesforce, and PeopleSoft.
Qualified candidates should demonstrate a strong commitment to diversity and the ability to collaborate effectively with individuals from diverse backgrounds.
Employment offers are contingent upon successful completion of background checks. Individuals with criminal histories will be considered for employment in accordance with applicable laws.
This is a full-time, exempt position requiring 40 hours per week.
Expected Salary Range: $93,500 - $110,000 annually.
