Content Strategist/Legal Copywriter
4 days ago
We are seeking an experienced Content Strategist/Legal Copywriter to join our team at TransPerfect Legal. As a key member of our marketing team, you will be responsible for creating high-quality content that addresses the legal needs of our clients.
The ideal candidate will have a strong background in legal communications and be adept at creating various content types related to on/off-page organic performance, paid social and paid media. This includes website copy, landing pages, EDMs, social media posts, SEM content, and blogs.
Key Responsibilities:
- Tailor marketing, product, and services copy specifically for the legal services sector, ensuring clarity and engagement.
- Create engaging content that addresses user needs, search intent, and questions based on keyword universe data and a content plan provided by our team.
- Develop and manage high-quality content for various platforms, ensuring consistency in voice and style.
- Collaborate with the marketing and product teams to create content that aligns with our brand and business objectives.
- Utilize GenAI tools to enhance productivity and streamline content creation processes.
- Perform quality checks on deliverables to ensure content is error-free.
- Idea generation for new content themes and approaches.
- Ensure timely delivery of all work undertaken.
Requirements:
- High attention to detail.
- Excellent English language skills (US English).
- Demonstrated expertise in creating content for websites, landing pages, EDMs, social media, SEM, newsletters, and blogs.
- Experience in copywriting for the legal domain, focusing on marketing, product, and services copy.
- Proficiency in using GenAI tools to improve productivity across various content types.
- Experience with SEO tools and/or a solid understanding of data-led keyword research, competitor analysis, content optimization, meta data & SERP best practices.
- Excellent communication and organizational skills, with the ability to manage multiple projects simultaneously.
- Creative and strategic thinker with a keen eye for detail.
- Ability to work independently and as part of a team in a fast-paced environment.
- Minimum Bachelor's degree or its equivalent.
Estimated Salary Range:$70,000-$90,000 per year, depending on experience and qualifications.
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