Content Strategist/Legal Copywriter

4 days ago


Denver, Colorado, United States TransPerfect Legal Full time
Job Description:

We are seeking an experienced Content Strategist/Legal Copywriter to join our team at TransPerfect Legal. As a key member of our marketing team, you will be responsible for creating high-quality content that addresses the legal needs of our clients.

The ideal candidate will have a strong background in legal communications and be adept at creating various content types related to on/off-page organic performance, paid social and paid media. This includes website copy, landing pages, EDMs, social media posts, SEM content, and blogs.

Key Responsibilities:

  • Tailor marketing, product, and services copy specifically for the legal services sector, ensuring clarity and engagement.
  • Create engaging content that addresses user needs, search intent, and questions based on keyword universe data and a content plan provided by our team.
  • Develop and manage high-quality content for various platforms, ensuring consistency in voice and style.
  • Collaborate with the marketing and product teams to create content that aligns with our brand and business objectives.
  • Utilize GenAI tools to enhance productivity and streamline content creation processes.
  • Perform quality checks on deliverables to ensure content is error-free.
  • Idea generation for new content themes and approaches.
  • Ensure timely delivery of all work undertaken.

Requirements:

  • High attention to detail.
  • Excellent English language skills (US English).
  • Demonstrated expertise in creating content for websites, landing pages, EDMs, social media, SEM, newsletters, and blogs.
  • Experience in copywriting for the legal domain, focusing on marketing, product, and services copy.
  • Proficiency in using GenAI tools to improve productivity across various content types.
  • Experience with SEO tools and/or a solid understanding of data-led keyword research, competitor analysis, content optimization, meta data & SERP best practices.
  • Excellent communication and organizational skills, with the ability to manage multiple projects simultaneously.
  • Creative and strategic thinker with a keen eye for detail.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Minimum Bachelor's degree or its equivalent.

Estimated Salary Range:$70,000-$90,000 per year, depending on experience and qualifications.



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