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External Admissions and Marketing Representative

2 months ago


Lake Worth Beach FL United States Avante at Lake Worth, Inc. Full time
Job Summary

Avante at Lake Worth, Inc. is seeking a highly skilled External Admissions and Marketing Representative to join our team. The successful candidate will be responsible for developing and maintaining strong relationships with physicians and community-based referral sources, increasing Medicare and overall census in the building, and reviewing and assessing the appropriateness and needs of prospective residents.

Key Responsibilities
  • Develop and maintain strong relationships with physicians and community-based referral sources.
  • Increase Medicare and overall census in the building.
  • Review and assess the appropriateness and needs of prospective residents.
  • Submit medical documentation to the facility for review and preparation of the admission.
  • Represent the facility by participating in community functions, events, and fund raisers.
  • Develop and maintain effective marketing and public relations programs.
  • Assist in the development and implementation of strategic plans to increase census and revenue.
  • Collaborate with the sales and marketing team to identify and pursue new business opportunities.
  • Provide exceptional customer service to physicians, referral sources, and prospective residents.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum of 2 years of experience in external admissions and marketing, preferably in a healthcare setting.
  • Strong knowledge of marketing principles, including market research, segmentation, targeting, and positioning.
  • Excellent communication and interpersonal skills, with the ability to build strong relationships with physicians and referral sources.
  • Ability to work independently and as part of a team, with a strong focus on results-oriented performance.
  • Proficiency in Microsoft Office, including Word, Excel, and PowerPoint.
Preferred Qualifications
  • Master's degree in Marketing, Business Administration, or a related field.
  • Experience in healthcare marketing, preferably in a long-term care setting.
  • Knowledge of healthcare regulations and compliance.
  • Experience with marketing automation software and CRM systems.