Digital Marketing Lead

3 weeks ago

Chicago, Illinois, United States Equinix Full time

Lead Global Digital Marketing

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The successful candidate will lead our global digital marketing efforts, directing a multi-discipline team responsible for driving the right audience to Equinix digital properties and converting prospects into the lead funnel through a defined user journey and experience.

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Key Responsibilities\
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  • Develop and execute a comprehensive global media strategy across various platforms, including paid search, social, display and digital advertising to drive brand awareness, lead generation and customer acquisition for both Enterprise and Mid-Market segments.\
  • Optimize acquisitions and upsell campaigns, delivering predictable, reliable ROI from marketing investment to drive growth.\
  • Manage paid media budgets, ensuring efficient allocation of resources across channels. Monitor performance and continuously optimize campaigns for maximum ROI.\
  • Implement tracking and measurement systems to evaluate the effectiveness of paid media campaigns, providing regular reporting and insights to senior leadership on KPIs and campaign outcomes.\
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Requirements\
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  • 12-15+ years experience in managing paid media campaigns in B2B technology companies, with a strong background in paid search, social and display advertising with a focus on lead gen and customer acquisition for both Enterprise and Mid Market.\
  • 7-8 years experience leading a team of media strategists and planners.\
  • Skilled at analyzing campaign data, identifying trends, and making data-driven decisions to optimize performance and drive business results. Proficiency with analytics tools.\
  • Ability to communicate complex performance data and marketing strategies effectively to stakeholders at all levels, including senior leadership.\
  • Extensive experience of planning and executing global, regional and localized campaigns at scale; skilled in applying audience insights, segmentation, persona targeting and integrating propensity models.\
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Compensation and Benefits\

The United States targeted pay range for this position is:

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$153,000 to $261,000 per year in locations such as California (Non-SF/Bay Area), Connecticut, Maryland, New York, New Jersey, Washington state.

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$139,000 to $237,000 per year in Colorado, Nevada, Rhode Island.

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This role may be offered in other locations. Your recruiter can share more about the specific pay range for your preferred location during the hiring process.

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Equinix offers a competitive compensation package, including bonus, equity, and benefits. Employees are eligible for bonus, and equity may be offered depending on the position.

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As an employee, you become important to Equinix's success. Details about our company benefits can be found at the following link: USA Benefits eBook.

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Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.

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Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy/childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political/organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.

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