Senior Paid Media Lead

3 days ago


Philadelphia, Pennsylvania, United States Acquired Philadelphia Full time

**Job Summary**

We are looking for a Senior Paid Media Lead to join our team in Philadelphia. This role involves leading a growing team of Paid Media Specialists and driving performance across a range of digital channels for our major US clients.

Key Responsibilities:
  • Lead media campaign operations and manage campaign performance alongside the team.
  • Oversee campaign delivery and digital campaign optimizations to ensure effective and competitive performance for our clients.
  • Identify opportunities to adopt new and emerging paid channels and placements.
  • Attend client meetings as the technical strategic lead and participate in new business pitches for RFPs.
  • Set up new process improvements, implement ways-of-working, and grow the skills of the digital team, particularly with GA4, GTM, and full cycle attribution and reporting with mainstream CRMs.
  • Support the senior leadership team in Philadelphia in growing our brand.
Requirements:
  • Minimum 4+ years working on paid media campaigns.
  • Proven experience leading a team and understanding the dynamics of an agency environment, including line management responsibilities.
  • Digital leader mindset, combining technical expertise with great people skills to build strong relationships with internal stakeholders.
  • Self-starter with a great learning attitude, able to learn and quickly pick up new capabilities.
  • Ability to prioritize and execute tasks under pressure and meet tight deadlines.
  • Strong attention to detail and ability to manage numerous projects simultaneously, with disciplined management of paid media campaigns.
  • Demonstrate a strong understanding of clients' accounts to identify trends or issues that can then be raised with the wider team.
  • Be responsible for the team's timekeeping and ensuring in-house budgeting and time management software is updated daily.
  • Ability to analyze data and identify trends in customer behavior.
  • Willingness to travel to other offices and/or to client meetings as required.

Estimated salary: $120,000 - $150,000 per year.


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