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Marketing and Communications Senior Manager

2 months ago

Lewiston, Maine, United States Androscoggin Home Healthcare + Hospice Full time
Position Overview:
As a key member of the Androscoggin Home Healthcare + Hospice team, the Marketing and Communications Senior Manager will play a pivotal role in shaping our external and internal messaging.

Key Responsibilities:
  • Collaborate closely with the Community Engagement Officer to craft engaging and impactful communication strategies.
  • Design, execute, and evaluate a comprehensive social media strategy that aligns with our organizational mission.
  • Oversee the management of the organizational blog, utilizing various forms of written, visual, and video content to achieve our communication objectives.
  • Create targeted marketing materials and communications tailored to specific services and audience needs, ensuring alignment with our strategic goals.
  • Administer and optimize pay-per-click advertising campaigns through digital platforms, focusing on enhancing brand visibility and promoting service offerings.

Qualifications:
Applicants should possess a Bachelor’s degree in communications, marketing, or a related discipline, along with a minimum of 8-10 years of relevant experience. Experience in the healthcare sector is preferred. Candidates must demonstrate proficiency in a wide range of communication and marketing tools, concepts, and practices.

About Androscoggin Home Healthcare + Hospice:
At Androscoggin, we foster a culture of belonging and community. Our mission is to enhance the quality of life for those we serve by delivering innovative and compassionate healthcare solutions in their homes and communities. Our core values of integrity, respect, excellence, and compassion guide our work environment, ensuring that every team member is supported, recognized for their contributions, and encouraged to pursue professional growth.