Digital Marketing Strategist
3 days ago
We are seeking a highly skilled Digital Marketing Strategist to join our team at EvolveMKD.
Key Responsibilities:
- Influencer and Organic Social Media Strategy: Develop and execute comprehensive influencer marketing and organic social media strategies across various platforms, leveraging consumer-first approaches to drive results.
- Client Management and Collaboration: Lead client relationships and collaborate with the digital team to develop and execute brand campaigns, focusing on creating engaging content and analyzing performance metrics.
- Influencer Relationship Building and Campaign Management: Identify, vet, and manage relationships with influencers, content creators, and industry leaders, negotiating partnerships that align with client goals and ensuring successful campaign execution.
Day-to-Day Role:
- Influencer Research and Vetting: Conduct thorough research and vetting of influencers to ensure they align with client objectives and possess the necessary expertise.
- Content Creation and Amplification: Conceptualize, storyboard, and advise on copywriting for influencer content, as well as execute and amplify its reach.
- Performance Measurement and Analytics: Analyze metrics from influencer and content campaigns, providing actionable insights to clients and internal teams to optimize future efforts.
Requirements:
- A minimum of 7+ years of experience in digital marketing, with a strong focus on influencer and organic social media.
- A minimum of 4+ years of influencer marketing experience, including vetting, contracting, relationship-building, and managing influencer tools.
- Agency experience is mandatory, with previous experience working with PR counterparts either at an agency or through agency partners required.
- Previous experience in beauty, healthcare, aesthetic, and/or consumer lifestyle industries is a plus.
- Excellent written communication skills, including writing in various formats, such as emails, social copy, and longer-form brand positioning statements.
- Annual Base Salary Range: $110,000-$150,000
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