Strategic B2B Marketing Lead
2 weeks ago
About Us
For over 30 years, Boundless Learning has partnered with leading universities, organizations, and corporations worldwide to design and deliver workforce-aligned experiences.
With extensive expertise in online learning solutions, our global reach breaks borders and barriers to support learners and clients across the globe. Currently, we serve partners in key markets, including North America, the UK, and Australia, with learners in over 150 countries.
About the Role
We are seeking a seasoned, performance-driven B2B marketer who understands the complexities of attracting international audiences in key markets. As a key member of our team, you will be responsible for developing and executing an integrated marketing strategy that drives leads for our edtech product offerings.
In this high-impact role, you will operate in a startup culture where you will be empowered to execute projects that drive growth and position our brand as a leader in the market. Reporting to the Director of Global Brand, Creative, & Digital Experiences, you will have the opportunity to shape the marketing vision and directly contribute to the success of our organization.
Key Responsibilities:
Marketing Planning
- Lead the development of go-to-market strategies and drive product adoption for our B2B portfolio.
- Serve as the bridge between product, marketing, and sales teams to drive market positioning with strong storytelling abilities, robust technical knowledge, and a deep understanding of the B2B customer journey.
- Collaborate with cross-functional stakeholders and manage external vendors to achieve goals.
Performance Management and Reporting
- Ensure marketing initiatives are tracked and reported on a weekly basis.
- Measure and analyze data to increase channel engagement and generate more inbound requests.
Requirements
We are looking for a candidate with a strong product marketing track record, preferably in a high-growth B2B company or fast-paced startup environment. Key requirements include:
- 7-10 years of experience in product marketing, preferably in a B2B environment.
- Experience building journeys in Salesforce Marketing Cloud and familiarity with AEM, Tableau, and Google Analytics.
- Proficiency in PowerPoint and strong presentation skills.
- Proven experience in delivering B2B marketing campaigns to an international audience is highly desirable.
Travel: Occasional travel to other Boundless Learning offices is required.
We offer a dynamic work environment where your ideas are valued and your expertise is respected. Join us on this meaningful journey toward transforming education and making a lasting difference in the world.
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