Senior Marketing Manager

4 weeks ago

New York, New York, United States CVS Health Full time
About CVS Health

CVS Health is a leading healthcare company that puts its heart into caring for its colleagues and communities. We are committed to delivering enhanced human-centric healthcare for a rapidly changing world.

Job Summary

We are seeking a Senior Marketing Manager - Account Services to join our team. This role will oversee CVS Retail Front Store advertising and marketing communications programs on behalf of our Marketing Strategy partners.

Key Responsibilities
  • Embody the Account Management function in our internal advertising agency, bringing best practices from creative/digital agency ways of working.
  • Build relationships and partner with Marketing Strategy, Media, Creative, and Project Management teams to mobilize the integrated team towards high-caliber work that meets objectives and drives overall performance.
  • Partner with Marketing Strategy, Media, and Creative Strategist disciplines to ensure briefs are tailored to media objectives and media plan design, and work closely with the Creative team to ensure creative adheres to channel best practices and is designed for the environment and objectives.
  • Lead the development of multi-channel campaigns from helping define objectives to the flawless execution of asset development for paid and owned media, requiring proactive communications among project team members and business partners and a keen eye for defining and sharpening process and ways of working.
  • Maintain a strong understanding of CVS Brand and business and advocate for work that drives results.
  • Demonstrate behaviors consistent with CVS Health Heart at Work Behaviors: Put people first; Join forces; Inspire trust; Rise to the challenge; Create simplicity; Champion safety and quality.
Requirements
  • 5+ years of relevant work experience in account management role at a high-performing advertising or digital agency, including communications strategy, account management, consumer research, and journeys.
  • 5+ years of experience with paid media planning and trafficking, including complex DCO efforts.
  • Preferred qualifications include passion for great creative, ability to inspire and advocate for it, strategically oriented, well-versed in video and digital production and workflow, experience with creative rotations, talent management, and trafficking of assets for paid media, deep understanding of social media platforms, digital environments, and experience with content development, ability to multi-task, prioritize, communicate effectively across integrated teams, and problem-solve in a dynamic environment.
  • Advanced proficiency with Microsoft Office.
  • Associate degree or equivalent (HS Diploma + 2 years of relevant experience) required; Bachelor's degree preferred.
What We Offer

We offer a full range of medical, dental, and vision benefits, a 401(k) retirement savings plan, an Employee Stock Purchase Plan, fully-paid term life insurance, short-term and long-term disability benefits, numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. We also offer Paid Time Off (PTO) or vacation pay, paid holidays throughout the calendar year, and a supportive, collaborative, and agile work environment.

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