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Marketing Operations Coordinator

2 months ago

Totowa, New Jersey, United States Docutrend Inc. Full time
Job Overview

Docutrend Inc. is a leading provider of office technology solutions, focusing on communication services, managed print solutions, document management software, and IT services tailored for the contemporary workplace. Our mission is to deliver customized services to our clients while embracing innovation in a rapidly evolving business landscape.

We pride ourselves on offering personalized solutions that cater to the unique requirements of each client. Our entrepreneurial mindset drives our operations, enabling us to swiftly adapt to emerging technologies and maintain open lines of communication. This agility allows us to stay closely connected with our clients, ensuring that all levels of management are accessible and responsive, with local decision-making.

At Docutrend Inc., our team consists of dynamic innovators and problem solvers, each contributing uniquely to the development of new technologies and market solutions while collaborating directly with our clients.

Joining Docutrend Inc. means making a significant impact as you contribute to our vision of transforming modern office work. It is an opportunity to grow into a leadership role within an award-winning organization that values collective contributions.

Position Summary

We are seeking a motivated and energetic full-time B2B Marketing Coordinator to collaborate with our leadership team, sales personnel, partners, and external marketing agencies to implement our comprehensive Marketing Strategy. This role involves overseeing our CRM, marketing campaigns, digital content, communications, website management, SEO, social media presence, branding, events, and trade shows. The primary focus is on lead generation and enhancing brand visibility, requiring a candidate who can effectively execute, manage, assess, and report on outcomes while adapting to business needs. Ideal candidates will be proactive, creative, and possess strong communication and time management abilities.

Key Responsibilities
  • Maintain and enhance website content and SEO to ensure relevance.
  • Manage the CRM system, implementing customer segmentation and list development.
  • Coordinate marketing initiatives and lead generation campaigns.
  • Execute email and social media marketing campaigns, providing performance reports.
  • Oversee and optimize the marketing budget and vendor co-op funds.
  • Manage internal and external communications, including blogs, whitepapers, case studies, and newsletters.
  • Ensure adherence to corporate branding and style guidelines.
  • Stay informed on industry trends and updates to provide competitive insights to the sales team.
  • Prepare marketing presentations for sales meetings.
  • Draft award submissions for the company and its executives.
  • Organize and participate in trade shows, conferences, webinars, and corporate events.
  • Assist in creating marketing materials for RFPs as needed.
  • Oversee the development of customized marketing collateral and branded merchandise.
Qualifications
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum of 2 years of experience in a corporate marketing department or marketing agency with a B2B focus.
  • Familiarity with CRM systems, email marketing tools, and Google AdWords.
  • Proficient in Microsoft Word, Excel, and PowerPoint.
  • Experience with image editing and web editing software.
  • Strong project management, organizational, multitasking, and decision-making skills.
  • Metrics-driven mindset with a creative approach.
  • Detail-oriented, results-driven, and capable of meeting deadlines while producing high-quality work.
  • Able to analyze data and present findings clearly and effectively.
  • Collaborative team player with excellent written and verbal communication skills.
Compensation and Benefits
  • Competitive salary based on experience.
  • Performance-based quarterly bonus program.
  • Comprehensive benefits package and 401(K).
  • Generous paid time off.
  • Ongoing training and career advancement opportunities.
  • Engaging work environment focused on innovative technology and workflow solutions.

This position operates in a hybrid model.