Product Marketing Manager, Payments

2 weeks ago

Lehi, Utah, United States Weave Full time
Job Title: Product Marketing Manager, PaymentsJob Description

Weave is seeking a highly skilled Product Marketing Manager to join our team and drive the success of our Payments product line. As a key member of our Product Marketing team, you will be responsible for developing and executing go-to-market strategies, sales enablement, and product positioning to drive adoption and revenue growth.

Key Responsibilities:

  • Develop and execute go-to-market strategies for Payments product launches and ongoing feature updates
  • Collaborate with cross-functional partners to develop product strategy, including roadmap planning, product requirements, and early access initiatives
  • Conduct customer research to inform product and marketing strategies, and develop customer personas and journey maps
  • Monitor the competitive landscape to identify strengths, weaknesses, opportunities, and threats, and develop strategies to address them
  • Develop and execute sales enablement programs, including training sessions and materials, to drive alignment and effectiveness across the sales and operations teams
  • Assess and report on the effectiveness of product launch strategies and ongoing marketing efforts, and refine future approaches based on insights and data

Requirements:

  • 3+ years of experience in product marketing, product management, brand marketing, or related B2B marketing roles
  • Demonstrated experience in core product marketing disciplines, including go-to-market strategies, sales enablement, product positioning, and messaging
  • Experience with B2B marketing in financial services, payments, fintech, or banking sectors
  • Proven experience in owning and measuring key SaaS metrics, such as conversion rates, upgrades, and churn, for a subscription-based product
  • Ability to navigate ambiguity, quickly identify what matters most, and drive toward effective solutions
  • A track record of building emotional connections with products and services that genuinely improve customers' lives
  • Excellent writing skills, with the ability to craft both internal strategy documents and customer-facing content, such as short-form website copy
  • Self-starter who takes initiative but thrives in a collaborative environment
  • Critical thinker with the ability to view the entire customer journey while making tactical impacts through marketing campaigns, internal enablement assets, and training materials
  • Strong communication skills, capable of simplifying complex ideas and timelines for diverse stakeholders to gain alignment and consensus
  • Proven ability to work cross-functionally, mobilizing teams to deliver continuous value to customers
  • Experience in market analysis, competitive intelligence, and customer research to inform product and marketing strategies
  • Broad knowledge of marketing tactics and channels, with the ability to build and execute integrated marketing campaigns

What We Offer:

  • A dynamic and collaborative work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package
  • A chance to make a meaningful impact on the payments industry

Weave is an equal opportunity employer that is committed to diversity and inclusion. We welcome anyone who is hungry to learn, problem-solve, and progress regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics. If you have a disability or special need that requires accommodation, please let us know.

All official correspondence will occur through Weave branded email. We will never ask you to share bank account information, cash a check from us, or purchase software or equipment as part of your interview or hiring process. If you have concerns, please reach out to recruiting@getweave.com and we'll confirm if you're engaging with one of our Weave teammates

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