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Senior Manager of Social Media Strategy in Beauty Care

2 months ago

Cincinnati, Ohio, United States Procter & Gamble Full time
Ubicación del Trabajo
Cincinnati

Descripción del Trabajo

Como el Gerente Senior de Estrategia de Redes Sociales en Cuidado de Belleza, serás responsable de:
  • Dirigir la estrategia de publicidad pagada en redes sociales y supervisar al equipo de traders sociales.
  • Capacitar a los traders para asegurar que las campañas cumplan con los objetivos y metas de la marca.
  • Mantener la relación de Cuidado de Belleza con las plataformas sociales y desarrollar planes para maximizar el valor para P&G Beauty.
  • Crear planes de aprendizaje social para entender la efectividad de las plataformas y formas de aumentar el alcance y el retorno de inversión.
  • Actuar como experto en la materia en una variedad de canales de publicidad pagada, gestionando las operaciones diarias y colaborando con nuestras agencias creativas y de relaciones públicas para ejecutar estrategias que impulsen el crecimiento.
  • Ser un experto en redes sociales y líder de pensamiento para el equipo. Mantenerse al tanto de los últimos desarrollos en redes sociales a través de reuniones con proveedores, noticias de la industria, asistencia a eventos del sector, etc.
  • Comprender e implementar la estrategia de datos para la segmentación en colaboración con el equipo. Mantenerse actualizado sobre las capacidades de segmentación y los datos disponibles.
  • Entrenar a otros miembros del equipo en diversas partes de la estrategia de campañas sociales, gestión y análisis.
Buscamos individuos motivados con una inclinación hacia la acción que:
  • Colaboren y se sientan cómodos trabajando en equipo y en proyectos individuales.
  • Demuestren una capacidad excepcional para pensar creativamente e identificar y resolver problemas.
  • Tengan excelentes habilidades analíticas, organizativas, de gestión de proyectos y de gestión del tiempo.
  • Sean seguros y compuestos para influir en individuos de mayor rango dentro de la organización.
  • Sean proactivos con una curiosidad innata y la motivación para probar, aprender, adaptarse y ser ágiles en un entorno en constante evolución.
  • Posean una gran agilidad para gestionar múltiples partes interesadas y prioridades, equilibrando necesidades e implicaciones a corto y largo plazo.
  • Sean impulsados por datos y tengan una mentalidad analítica: deben estar llenos de curiosidad intelectual y ser capaces de combinar datos e información relevante para convertir ideas en acciones que generen resultados.
  • Se comuniquen de manera efectiva y utilicen la comunicación verbal y visual para impulsar la acción.
  • Operen en entornos ambiguos y naveguen de manera efectiva a través de problemas complejos, aprovechando su experiencia y comprensión del negocio para recomendar soluciones.
Calificaciones del Trabajo
  • Más de 4 años de experiencia ejecutando campañas de medios digitales pagados en plataformas de redes sociales (la certificación de Facebook Blueprint es un plus).
  • Amplia experiencia en publicidad en redes sociales para impulsar la marca y el comercio electrónico, con experiencia en campañas de adquisición en línea a offline y de aplicaciones.
  • Dominio de Microsoft Office.
  • Fuerte experiencia analítica: capaz de triangulizar entre datos, objetivos de marca y oportunidades para hacer recomendaciones y optimizar planes.
  • Comprensión de herramientas analíticas (por ejemplo, Google Analytics).
Rango Salarial Inicial: $100-$143k

La compensación para roles en P&G varía dependiendo de una amplia gama de factores no discriminatorios, incluyendo pero no limitado a la ubicación específica de la oficina, el rol, los títulos/credenciales, el conjunto de habilidades relevantes y el nivel de experiencia pertinente. En P&G, las decisiones de compensación dependen de los hechos y circunstancias de cada caso. Las recompensas totales en P&G incluyen salario + bonificación (si corresponde) + beneficios. Tu reclutador puede compartir más sobre nuestras ofertas de recompensas totales y el rango salarial específico para las ubicaciones relevantes durante el proceso de contratación.

Todos los solicitantes calificados recibirán consideración para empleo sin importar raza, color, religión, sexo, nacionalidad, estado de veterano protegido, estado de discapacidad, edad, orientación sexual, identidad y expresión de género, estado civil, ciudadanía, estado de VIH/SIDA u otro factor legalmente protegido.

No está disponible el patrocinio de inmigración para este rol. Como regla general, Procter & Gamble no patrocina a candidatos para visas no inmigrantes o residencia permanente. Sin embargo, Procter & Gamble puede hacer excepciones a discreción. Cualquier excepción se basaría en las necesidades comerciales específicas de la empresa en el momento y lugar de reclutamiento, así como en las calificaciones particulares del individuo.

Procter & Gamble participa en e-verify según lo exige la ley.

Los individuos calificados no se verán desfavorecidos por estar desempleados.

Horario del Trabajo
Tiempo completo

Número de Trabajo
R

Segmentación del Trabajo
Profesionales Experimentados (Segmentación del Trabajo)

Rango de Pago / Salario Inicial
$100, $143,000.00 / año