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Offline Marketing Acquisition Specialist
2 months ago
The Farmer's Dog is a leading pet health service provider in the United States, dedicated to transforming the pet health industry. Our mission is to offer dogs and their owners straightforward, honest, and effective care, challenging the norms of an industry often characterized by misleading practices. We are revolutionizing the $100 billion pet food sector by providing a personalized subscription service that delivers fresh, nutritious dog food, crafted by expert veterinary nutritionists, directly to our customers. Our vision is to create innovative and delightful experiences in pet care, and we believe our direct-to-consumer model, comprehensive growth strategy, and dynamic culture position us uniquely to lead this industry into a brighter future.
To date, we have successfully delivered millions of meals across the nation and secured over $150 million in funding to support our growth and mission.
Your Role
The Offline Acquisition Associate will be instrumental in enhancing and expanding our impactful offline marketing channels. In this role, you will collaborate with the offline marketing team to devise and execute strategies across various channels, including Direct Mail, print, Out of Home (OOH), and television. You will have the autonomy to manage channels comprehensively while contributing to the efficiency and scalability of other initiatives.
A successful candidate will combine strong intuition with analytical skills, showcasing data-driven decision-making and a customer-focused mindset. This position is ideal for a proactive individual with a passion for offline marketing and a natural inclination for driving results. You will report directly to the Acquisition Manager, Offline.
Key Responsibilities
- Collaborate with the Acquisition team to establish ongoing strategies for existing offline channels while identifying and launching new opportunities based on insights and analysis.
- Develop creative and communication strategies for offline initiatives, coordinating with our internal creative and brand teams, as well as external agency partners.
- Oversee channels from inception to completion, providing valuable context to teammates to facilitate informed decision-making on their respective channels.
- Create learning agendas and roadmaps, structuring, deploying, and assessing experiments while refining our testing strategies.
- Build models and forecasts informed by data and insights.
- Establish strong relationships with vendors and partners, leading discussions focused on sound business decisions.
- Conduct research and advocate for significant investments in new channels and strategies.
- Directly influence overall business performance by enhancing efficiency and scalability across channels, responding swiftly to emerging opportunities.
- 1-2 years of experience in marketing, growth, or media planning roles.
- Excellent communication skills with a knack for negotiation, always approaching discussions with empathy and kindness.
- A strong affinity for data, capable of leveraging both qualitative and quantitative information in decision-making.
- Ability to thrive in high-pressure environments and navigate ambiguity independently.
- Willingness to express differing opinions while also acknowledging when adjustments are necessary.
- A sense of ownership regarding channel performance and the overall acquisition program.
- Engagement in experimentation and implementation of enhancements to improve our robust marketing program.
- Proactive communication with team members, sharing insights across departments and considering the broader impact of decisions.
- Experience with A/B testing and utilizing diverse data sets to drive results.
- Strong analytical mindset and problem-solving capabilities.
- Confidence in direct communication while maintaining an empathetic approach.
- Familiarity with GA4, Looker, and/or Notion is advantageous.
- Experience with offline channels such as Print, Direct Mail, OOH, and TV is a plus.
Our office is open Monday through Friday, and we encourage team members to be present at least 2-3 days a week to foster collaboration and a strong in-person culture.
Diversity and Inclusion Commitment
At The Farmer's Dog, we are committed to building a diverse workforce and fostering an inclusive environment. We believe that our mission to improve the lives of pets and their owners is best achieved through a team that reflects a variety of perspectives and experiences.
Benefits
- Dog-friendly office environment.
- Competitive compensation and equity packages.
- Comprehensive healthcare, dental, and vision coverage.
- 12 weeks of paid parental leave.
- Competitive 401k plan with company matching.
- Flexible paid time off.
- Discounts on fresh food for pets.
- A culture that embraces pets in the workplace.
