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Lead Marketing Strategist

2 months ago

Albany, New York, United States Sodexo Full time

Position Overview:

Crafting innovative marketing strategies is your forte. You are imaginative and results-oriented.

Relocation Assistance Available

Salary Range: $80,000 - $90,000

Sodexo's Campus Division is on the lookout for a seasoned Senior Field Marketing Specialist to support a prestigious university.

The Senior Field Marketing Specialist will enhance the customer journey through a meticulously planned marketing approach aimed at boosting sales and elevating customer satisfaction. This role involves drafting communications for students and stakeholders to ensure program awareness and managing event logistics. The specialist will actively engage with the student community to gather valuable feedback and insights while overseeing the Sodexo website and social media platforms, analyzing data, and collaborating with clients to develop content tailored for students. If you possess a track record of effectively presenting to leadership and the student body, mentoring marketing interns, and implementing innovative concepts in campus dining, this role represents an excellent leadership opportunity.

Key Responsibilities:

  • Collaborate with Managers, Clients, the District Manager, and Vice President on all marketing-related matters.
  • Oversee and coordinate all marketing initiatives at the account level, working through other Managers, Supervisors, and Frontline Employees.
  • Utilize social media effectively.

Marketing, Communications & Public Relations:

  • Develop a strategic marketing, communications, and PR program that enhances the visibility and reputation of University Dining.
  • Manage all marketing and communications activities for University Dining, including publications and social media outreach.
  • Ensure the desired image and positioning of University Dining are consistently communicated across various channels.
  • Conduct relevant market research with a focus on student engagement and participation.
  • Coordinate activities to monitor trends and develop strategies for optimization.
  • Lead assigned projects, such as promoting meal plans, increasing retail revenues, and organizing special events.
  • Oversee the production and distribution of all University Dining publications.
  • Manage the visual identity of University Dining across print, social media, and digital platforms.

Client Relations:

  • Consult with University Dining staff and key stakeholders to maintain a strategic perspective.
  • Coordinate essential client communications, including annual plans and semester reviews.
  • Engage in client meetings to align University mission and values with programming.

Qualifications:

  • Strong creative, strategic, analytical, organizational, and sales capabilities.
  • Ability to manage multiple projects in a fast-paced environment and meet tight deadlines.
  • Commitment to collaborative leadership and cross-functional teamwork.
  • Excellent interpersonal and written communication skills.
  • Experience in designing and implementing comprehensive marketing, communications, and public relations plans.
  • Proven track record in developing and managing multi-channel communication strategies.
  • Familiarity with current trends in the Hospitality, Foodservice, and Educational sectors is highly desirable.
  • Experience in budget development and management.
  • Demonstrated success in delivering presentations.
  • Experience in overseeing the design and production of marketing materials.
  • Proven ability to influence and drive continuous improvement.
  • Strong analytical skills, including proficiency in Microsoft Excel, and experience in reporting and data analysis.
  • Minimum of 3 years of experience in marketing.

Benefits:

Sodexo provides a comprehensive benefits package, including paid time off, holidays, medical, dental, vision, 401K, and access to ongoing training and development programs, tuition reimbursement, as well as health and wellness initiatives.

Equal Opportunity Employer:

Sodexo is an EEO/AA/Minority/Female/Disability/Veteran employer.