Sales and Marketing Director

2 weeks ago


Waldorf, Maryland, United States Harmony Senior Services Full time
Job Summary

The Sales and Marketing Director will oversee the internal and external marketing efforts of the community to meet or exceed the budgeted census. This role will be responsible for developing and implementing a marketing plan, managing inquiries, and leading internal marketing meetings.

Key Responsibilities
  • Develop and implement a quarterly marketing plan in concert with the marketing team, in compliance with corporate standards.
  • Manage all inquiries personally when in the building, providing staff training for Inquiry Handling by phone and in person according to corporate guidelines.
  • Ensure bench strength and leadership availability for inquiries and tours in the absence of the Sales and Marketing Director.
  • Provide customer service training as part of the orientation of all new hires and at least annually to all staff.
  • Promote all appropriate sales enhancements and respond to all information gathered from the Mystery Shopping Program to improve inquiry handling.
Requirements
  • A High School Diploma or GED is required, with a Bachelor's degree preferred or equivalent experience.
  • Three years' experience working as a marketing director in senior care is required, with a demonstrated ability to build a census.
  • Ability to analyze data and develop and implement a marketing plan, with strong organizational skills and ability to multi-task and complete projects on time.
  • Ability to establish relationships and connections with prospective clients and their families, employees, community resource groups, and management team.
  • Must possess strong oral and written communication skills and be proficient using computer programs.
  • Must be able to work a flexible work schedule based upon the business needs, which could include evenings and weekends.
  • Must be able to lift, carry, and push up to 25lbs.


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