Marketing Director for Clinical Effectiveness
2 weeks ago
We are seeking a highly skilled Marketing Director for Clinical Effectiveness to join our team at Wolters Kluwer. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and revenue.
Key Responsibilities- Develop and communicate customer-focused buying journeys for our solutions, including buyer, influencer, and user interactions
- Identify key roles in the buying process and develop value messaging unique to role
- Create and communicate the audience messaging blueprint for use in customer-facing marketing programs
- Develop, manage, and measure a program framework and recommend programs and campaigns that will drive measurable impact in the NA Provider segment
- Drive channel activation by collaborating with revenue marketing leads to align activities across the buyer journey
- Lead content strategy across the segment to up-level market perception of our solution impact and value
- Utilize communication programs, thought leadership, and customer stories to support our value message and reputation
- Partner with third parties and agencies to research and adapt trends and content into global audience programs
- Integrate core product messaging into messaging with value-based audience impact
- Serve as a key member of the GTM team for new product launches, ensuring 100% GTM readiness prior to product launches
- Work closely with Global Communications team members to develop PR and thought leadership approaches which advance our brand and impact within the segment
- Anticipates business and industry issues and recommends key inputs to our three-year plan (VSP)
- Communicates complex ideas (internally and externally) and drives adoption of different points of view grounded in data
- Manage and monitor program and campaign performance against scorecards and KPIs, and recommend optimization
- Bachelor's degree or equivalent required
- Minimum of 10 years of broad marketing experience, with a history of addressing the needs of a large multi-product portfolio that serves the needs of multiple customer personas
- Minimum of 5 years of experience in healthcare/healthcare IT
- Experience managing large scale programs for large US hospital systems
- Demonstrated ability managing content development – from ideation to delivery
- Strong analytical skills, research orientation, and experience transforming a vision into an operational plan
- Experience developing global campaigns and executing through a multi-regional model
- Exposure to account-based marketing and digital marketing capabilities
- Experience managing communication, PR, and/or thought leadership programs
- Excellent communicator with an easy ability to transform product messages into compelling, impactful audience messages that grab the attention of our markets
- A collaborative team leader can draw teams together toward common goals and ambitions
- Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
- Ability to manage through influence and achieve results
- High integrity and high standards
- Ability to prioritize many competing alternatives and plans, balance internal customer needs with business priorities
- Proven success driving marketing strategies and plans
- Team management experience a plus
We offer a competitive salary range of $147,200-$208,350, as well as a comprehensive benefits package and opportunities for professional growth and development.
Travel requirements are up to 20%.
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Marketing Director for Clinical Effectiveness
2 weeks ago
Chicago, Illinois, United States Wolters Kluwer Full timeJob SummaryWe are seeking a highly skilled Marketing Director for Clinical Effectiveness to join our team at Wolters Kluwer. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and customer engagement.Key ResponsibilitiesDevelop and communicate customer-focused buying...
-
Marketing Director for Clinical Effectiveness
2 weeks ago
Chicago, Illinois, United States Wolters Kluwer Full timeJob SummaryWe are seeking a highly skilled Marketing Director for Clinical Effectiveness to join our team at Wolters Kluwer. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and revenue.Key ResponsibilitiesDevelop and communicate customer-focused buying journeys for our...
-
Marketing Director for Clinical Effectiveness
2 weeks ago
Chicago, Illinois, United States Wolters Kluwer Full timeJob SummaryWe are seeking a highly skilled Marketing Director for Clinical Effectiveness to join our team at Wolters Kluwer. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and revenue.Key ResponsibilitiesDevelop and communicate customer-focused buying journeys for our...
-
Marketing Director for Clinical Effectiveness
2 weeks ago
Chicago, Illinois, United States Wolters Kluwer Full timeJob SummaryWe are seeking a highly skilled Marketing Director for Clinical Effectiveness to join our team at Wolters Kluwer. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and revenue.Key ResponsibilitiesDevelop and communicate customer-focused buying journeys for our...
-
Marketing Director for Clinical Effectiveness
2 weeks ago
Chicago, Illinois, United States Wolters Kluwer Full timeJob SummaryWe are seeking a highly skilled Marketing Director for Clinical Effectiveness to join our team at Wolters Kluwer. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and customer engagement.Key ResponsibilitiesDevelop and communicate customer-focused buying...
-
Marketing Director for Clinical Effectiveness
2 weeks ago
Chicago, Illinois, United States Wolters Kluwer Full timeJob SummaryWe are seeking a highly skilled Marketing Director for Clinical Effectiveness to join our team at Wolters Kluwer. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and revenue.Key ResponsibilitiesDevelop and communicate customer-focused buying journeys for our...
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Chicago, Illinois, United States Wolters Kluwer Full timeJob SummaryWe are seeking a highly skilled Marketing Associate Director to lead our Clinical Effectiveness (CE) marketing efforts in the NA Provider Market Segment. As a key member of our team, you will be responsible for developing and executing integrated marketing programs to attract buyers to our CE portfolio.Key ResponsibilitiesDevelop and communicate...
-
Marketing Director for Clinical Effectiveness
2 weeks ago
Chicago, Illinois, United States Wolters Kluwer Full timeJob SummaryWe are seeking a highly skilled Marketing Director for Clinical Effectiveness to join our team at Wolters Kluwer. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and revenue.Key ResponsibilitiesDevelop and communicate customer-focused buying journeys for our...
-
Marketing Director for Clinical Effectiveness
2 weeks ago
Chicago, Illinois, United States Wolters Kluwer Full timeJob SummaryWe are seeking a highly skilled Marketing Director for Clinical Effectiveness to join our team at Wolters Kluwer. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and revenue.Key ResponsibilitiesDevelop and communicate customer-focused buying journeys for our...
-
Marketing Director for Clinical Effectiveness
2 weeks ago
Chicago, Illinois, United States Wolters Kluwer Full timeJob SummaryWe are seeking a highly skilled Marketing Director for Clinical Effectiveness to join our team at Wolters Kluwer. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and revenue.Key ResponsibilitiesDevelop and communicate customer-focused buying journeys for our...
-
Marketing Director for Clinical Effectiveness
2 weeks ago
Chicago, Illinois, United States Wolters Kluwer Full timeJob SummaryWe are seeking a highly skilled Marketing Director for Clinical Effectiveness to join our team at Wolters Kluwer. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and revenue.Key ResponsibilitiesDevelop and communicate customer-focused buying journeys for our...
-
Marketing Director for Clinical Effectiveness
2 weeks ago
Chicago, Illinois, United States Wolters Kluwer Full timeJob SummaryWe are seeking a highly skilled Marketing Director for Clinical Effectiveness to join our team at Wolters Kluwer. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and customer engagement.Key ResponsibilitiesDevelop and communicate customer-focused buying...
-
Marketing Director for Clinical Effectiveness
2 weeks ago
Chicago, Illinois, United States Wolters Kluwer Full timeJob SummaryWe are seeking a highly skilled Marketing Director for Clinical Effectiveness to join our team at Wolters Kluwer. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and revenue.Key ResponsibilitiesDevelop and communicate customer-focused buying journeys for our...
-
Marketing Director for Clinical Effectiveness
2 weeks ago
Chicago, Illinois, United States Wolters Kluwer Full timeJob SummaryWe are seeking a highly skilled Marketing Director for Clinical Effectiveness to join our team at Wolters Kluwer. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and revenue.Key ResponsibilitiesDevelop and communicate customer-focused buying journeys for our...
-
Marketing Director for Clinical Effectiveness
2 weeks ago
Chicago, Illinois, United States Wolters Kluwer Full timeJob SummaryWe are seeking a highly skilled Marketing Director for Clinical Effectiveness to join our team at Wolters Kluwer. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and revenue.Key ResponsibilitiesDevelop and communicate customer-focused buying journeys for our...
-
Marketing Director
3 weeks ago
Chicago, Illinois, United States Wolters Kluwer Full timeJob SummaryWe are seeking a highly experienced Marketing Director to lead our Clinical Effectiveness Programs team at Wolters Kluwer. As a key member of our marketing organization, you will be responsible for developing and executing marketing strategies to drive business growth and customer engagement.Key ResponsibilitiesDevelop and communicate...
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Marketing Director
2 weeks ago
Chicago, Illinois, United States Wolters Kluwer Full timeJob Title: Marketing Associate DirectorWolters Kluwer is seeking a highly skilled Marketing Associate Director to lead and execute integrated marketing campaigns that generate demand, drive retention, and elevate the brand for Clinical Effectiveness (CE) solutions across three market segments: NA Provider, International, and Commercial.Key...
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Marketing Director
2 weeks ago
Chicago, Illinois, United States Wolters Kluwer Full timeJob Title: Marketing Associate DirectorWolters Kluwer is seeking a highly experienced Marketing Associate Director to lead and execute integrated marketing campaigns that generate demand, drive retention, and elevate the brand for Clinical Effectiveness (CE) solutions across three market segments: NA Provider, International, and Commercial.Key...
-
Marketing Director
2 weeks ago
Chicago, Illinois, United States Wolters Kluwer Full timeJob Title: Marketing Associate DirectorWolters Kluwer is seeking a highly experienced Marketing Associate Director to lead and execute integrated marketing campaigns that generate demand, drive retention, and elevate the brand for Clinical Effectiveness (CE) solutions across three market segments: NA Provider, International, and Commercial.Key...
-
Marketing Director
2 weeks ago
Chicago, Illinois, United States Wolters Kluwer Full timeJob Title: Marketing Associate DirectorWolters Kluwer is seeking a highly experienced Marketing Associate Director to lead and execute integrated marketing campaigns that generate demand, drive retention, and elevate the brand for Clinical Effectiveness (CE) solutions across three market segments: NA Provider, International, and Commercial.Key...
