Brand Marketing Specialist
6 days ago
This is a key role within our marketing team, responsible for driving brand marketing initiatives for Proactiv in the US and Canada, with opportunities to leverage internationally.
Key Responsibilities:- Develop and execute annual brand plans for Proactiv, ensuring timely completion of all deliverables.
- Manage the effective execution of marketing plans and campaigns, gathering and analyzing data to inform product, promotion, and creative recommendations.
- Collaborate closely with cross-functional teams to deliver monthly brand reports and analyze data to develop hypotheses and share recommendations for improvement.
- Oversee the integration of PR, digital, and social media strategies and initiatives to drive brand visibility and loyalty.
- Act as a liaison between relevant departments for Canada, including agency partners.
- Build marketing plans and campaigns focused on the US and Canada, ensuring consistent brand positioning, style, and message across all touchpoints.
- Ensure messaging is within legal and regulatory requirements and partner with relevant teams to gain alignment.
- Leverage consumer insights to gain consumer knowledge and monitor market trends related to key industries to support key decisions and drive sales.
- Remain abreast of industry activity, trends, and maintain superb knowledge of the category and competitive landscape.
- Provide recommendations based on analytics and insights.
- Bachelor's degree in Marketing or related field, required.
- 3+ years' experience in CPG marketing, Health & Beauty industry a plus.
- Excellent verbal and written communication skills with proven problem analysis and problem-solving skills.
- Demonstrated expertise in brand strategy and brand development.
- Experience with omnichannel marketing (experience with DTC brands a plus).
- Formal presentation skills and organizational skills.
The work environment characteristics and physical requirements described here are representative of those an employee encounters while performing the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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Brand Marketing Specialist
22 hours ago
Hawthorne, California, United States Taro Pharmaceuticals Full timeJob Title: Associate Brand MarketingThis is a key role within our marketing team, responsible for driving brand marketing initiatives for Proactiv in the US and Canada, with opportunities to leverage internationally.Key Responsibilities:Develop and execute annual brand plans for Proactiv, ensuring timely completion of all deliverables.Manage the effective...
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