Digital Content Operations Director

4 days ago


Rockville, Maryland, United States American Speech-Language-Hearing Association Full time
Job Summary:

The Digital Content Operations Director is a key role within the American Speech-Language-Hearing Association, responsible for overseeing the operations of the organization's digital strategy and social media portfolio. This position will manage the packaging of content to our audiences across a multichannel environment, ensuring a cohesive and engaging experience. The successful candidate will also support the Chief Digital Communications Officer in measuring the effectiveness of content efforts and making recommendations to maximize audience engagement and enhance the organization's enterprise-wide content strategy.

Key Responsibilities:
  1. Manage a team of digital communications staff to ensure the successful execution of digital content operations.
  2. Optimize ASHA's content communication across various digital channels to enhance member engagement and drive business results.
  3. Support the evolution of a digital strategy throughout the association, focusing on workflow, AI adoption, key performance measurements, and brand consistency.
  4. Use data and key performance indicators to measure the value of ASHA's content for members and make informed content strategy recommendations.
  5. Contribute to an enterprise-wide content calendar to reduce organizational silos and foster interdepartmental collaboration on content and channels.
  6. Educate and support ASHA staff in content planning, retention, and retirement of existing content.
Requirements:
  • 5-8 years of experience in digital communications, focusing on content development and management.
  • Experience in an association or not-for-profit environment.
  • B.A. / B.S. in Communications, Public Relations, Journalism, or a similar major.
Preferred Qualifications:
  • Experience contributing to the development and/or evolution of a content strategy across a multichannel environment.
  • Proficiency in using Google Analytics, Workfront, and content management systems like Optimizely.
  • Experience with emerging AI environments and platforms.
  • Strong written and verbal communication, persuasive, and organizational skills.
Equal Employment Opportunity:
The American Speech-Language-Hearing Association is an equal opportunity employer, committed to diversity and inclusion. We welcome applications from qualified candidates who share our values and are passionate about making a difference in the lives of our members and the communities we serve.

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