Senior Analytics Strategist

20 hours ago


New York, New York, United States GroupM Full time

GroupM is a leading media investment company, shaping the next era of media where advertising works better for people. As a Senior Analytics Strategist at GroupM, you will drive and shape measurement strategy and testing for our largest clients.

About the Role

This role requires collaboration with local and global Business Science teams and working with clients and internal product teams to evolve current practices and products. You will be responsible for advanced analytics, such as reporting, path analysis, attribution modeling, brand and sales lift studies, MMM, and potentially MTA.

Key Responsibilities
  • Provide on-going analytical support using marketing mix modeling, forecasting, and custom analytic approaches to address various client issues, including media and new products.
  • Present results of current projects and new business opportunities to clients and prospective clients.
  • Work on-site with clients when necessary.
  • Ensure high levels of client satisfaction.
  • Manage projects focusing on the impact and/or ROI of media and marketing activities, including advertising, promotional activities, and pricing strategies.
  • Work in an integrated fashion with client marketing insight and marketing professionals to make recommendations based on analyses and experience.

We estimate the salary for this position to be between $100,000 and $230,000, depending on job-related factors, including business needs, experience, level of responsibility, and qualifications. We offer a competitive benefits package, which includes medical, vision, and dental insurance, paid time off, preferential partner discounts, and employee mental health awareness days.



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