Growth Marketing Specialist

1 month ago


Reston, Virginia, United States Connecticut Innovations Full time
About the Role

We are seeking a seasoned Growth Marketer to join our team at Connecticut Innovations. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive growth and revenue for our portfolio companies.

Key Responsibilities
  • Develop and execute multi-channel marketing campaigns to drive lead generation and conversion
  • Collaborate with cross-functional teams, including sales, product, and customer success, to align marketing efforts with business objectives
  • Manage and optimize marketing budgets to ensure maximum ROI
  • Stay up-to-date with industry trends and best practices in growth marketing
  • Provide regular reporting and analysis to measure campaign effectiveness and inform future marketing strategies
Requirements
  • 3-5 years of experience in growth marketing, preferably in a B2B SaaS startup or scale-up environment
  • Proven track record of executing and optimizing marketing campaigns across multiple channels
  • Strong understanding of digital marketing channels, including SEO, SEM, PPC, and email marketing
  • Experience with marketing automation and CRM tools, such as HubSpot and Marketo
  • Excellent written and verbal communication skills, with the ability to understand technical products and translate them into compelling stories
  • Strong project management and multitasking abilities, with a focus on delivering high-quality results in a fast-paced environment
What We Offer
  • Competitive salary and equity package
  • Opportunity to work with a dynamic and innovative team
  • Professional development and growth opportunities
  • Flexible work arrangements and a positive work-life balance


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