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Product Marketing Manager

2 months ago

Chicago, Illinois, United States YCharts Full time
{"title": "Product Marketing Manager", "description": "Drive Growth and Innovation at YCharts

We are seeking a seasoned Product Marketing Manager to join our team at YCharts, a fast-growing fintech company shaping the future of investment research and data analytics. As a key member of our marketing team, you will collaborate with cross-functional teams to execute go-to-market strategies, craft compelling product messaging, and develop conversion-oriented sales enablement content.

Key Responsibilities:

  • Develop and implement content initiatives aligned with YCharts' overall strategy, focusing on driving growth and adoption in the wealth management industry.
  • Create sales enablement content for all stages of the sales funnel, emphasizing the unique value proposition of YCharts' data analytics platform.
  • Lead product and feature launch marketing initiatives, leveraging your expertise in fintech and marketing to drive user engagement and adoption.
  • Define and refine YCharts' product messaging, highlighting competitive advantages and differentiators in the market.
  • Review and consult on marketing content as needed, ensuring alignment with company goals and brand voice.
  • Support webinars and content-driven videos, connecting product features to engaging topics and themes.
  • Execute thought leadership pieces, such as surveys and white papers, to position YCharts as a trusted authority in wealth management.
  • Track and report on initiatives to provide insights and support quarterly reporting.

Qualifications:

  • Bachelor's degree in Marketing, Finance, or Economics.
  • 4+ years of relevant experience in product marketing or marketing within fintech/financial services.
  • Strong communication skills, both in person and virtually.
  • Passion for investing, economics, and personal finance.
  • Excellent writing and storytelling skills with attention to detail.
  • Data-driven and conversion-focused, with a continuous improvement mindset.
  • Proven process management skills for optimizing workflows and delivering high-quality outcomes.
  • Proficiency in YCharts is a plus.

Why YCharts?

  • Opportunity to work in a fast-growing fintech company that is shaping the future of investment research and data analytics.
  • Collaborative and inclusive work environment that encourages creativity and innovation.

Perks & Rec:

  • Chicago (River North) & NY (Chelsea) offices with flexible remote options.
  • 100% Employer-covered medical, dental & vision insurance.
  • Flexible Spending Accounts (Healthcare and Dependent Care).
  • 401(k) match.
  • Paid Parental Leave.
  • Discounted Pet Insurance.
  • Great Work/Life Balance: Generous PTO including Vacation Days, Paid Holidays, Sick Days, and "Celebration Days".
  • DEI commitment.
  • Continued education annual stipend.
  • Opportunity to join committees (YCollective, Women at YCharts, and more).
  • Summer hours— we head out early during the warm months.

In-Office Perks:

  • Weekly Grubhub credits for in-office lunches.
  • Rotating selection of high-quality coffees.
  • Craft beer, kombucha, and cold brew on tap.
  • Snacks and drinks to get you through the day.
  • Opportunity to join team leagues like kickball and volleyball.
  • Fun company outings including an annual celebration in Chicago.

YCharts is an equal opportunity employer.

We are committed to diversity and inclusion.

"}