Digital Optimization Program Manager
1 week ago
City National Bank is seeking a highly skilled Digital Optimization Program Manager to lead our digital optimization program, focusing on A/B testing and personalization. As a key member of our marketing team, you will partner with Marketing and Digital teams to develop, execute, and iterate customer experiences across our owned websites.
Key Responsibilities:- Lead program strategy to accomplish business goals, including increasing visitor engagement, conversion, and retention, and driving operational efficiencies and cost savings.
- Support digital marketing campaigns and provide insights and recommendations for campaign optimizations.
- Maintain the optimization backlog and prioritization process.
- Create A/B tests and personalization activities in Adobe Target, leveraging advanced capabilities such as Recommendations and Auto-Personalization.
- Utilize experience fragments from AEM, audience segments from Adobe RTCDP, and reporting integration with Adobe Analytics and Adobe Customer Journey Analytics.
- Maintain all program documentation, including activity plans, activity reporting, and analysis, activity result slides, program-level reporting, and dashboards, and presentations for senior management.
- Daily monitoring of live activities and data quality.
- Innovate and evolve activity design to ensure full utilization of all capabilities and the latest new features.
- Bachelor's Degree or equivalent.
- Minimum 5 years of experience with at least three martech solutions.
- Minimum 3 years of experience with web and/or data analytics.
- Minimum 2 years of experience in a digital marketing and marketing technology.
- Experience with the Adobe Experience Platform (Adobe Analytics, Adobe Audience Manager, Adobe Target, Adobe Experience Manager, Adobe Ad Cloud, and/or Adobe RTCDP+CJA+JO).
Starting base salary: $92,114 - $156,880 per year. Exact compensation may vary based on skills, experience, and location. This job is eligible for bonus and/or commissions.
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