Brand Advocate

3 weeks ago

Belleville, Illinois, United States Dentsu Aegis (MKTG) Full time

POSITION SUMMARY:

Dentsu Aegis (MKTG) Brand Advocates are dynamic individuals who are recognized as credible sources for recommendations regarding purchases and lifestyle brands. They are creators of content and influencers across social media platforms. These extroverted personalities are not only creative and passionate but also genuinely embody the essence of Diageo brands. As trusted opinion leaders, they passionately promote Diageo brands, engaging consumers both in-person and online, ultimately influencing their purchasing decisions. Advocates possess the skill to generate high-quality content that aligns with brand strategies.

This role is categorized as an Occasional Employment Position. Being appointed as a Brand Advocate does not ensure a specific number of assignments. Advocates are required to complete all necessary documentation and comply with all MKTG Policies & Procedures as well as the NA Diageo Marketing Code.

KEY RESPONSIBILITIES:

  • Engage with consumers through education, enthusiasm, and authenticity.
  • Develop, write, and curate content that aligns with brand strategies to shape consumer opinions.
  • Connect with consumers to enhance brand perception and drive purchases.
  • Possess a thorough understanding of the brand and category, with a commitment to furthering their knowledge.
  • Complete digital training for market brands and programs as required.
  • Utilize technology platforms to manage and relay information pertinent to representing Diageo brands.
  • Arrive punctually at events, dressed appropriately as directed by the market team, and be ready to execute promotional activities as specified.
  • Adhere to Responsible Server Guidelines and report any violations.
  • Capture digital event photographs and contribute to the market's social media presence.
  • Understand the unique aspects of Diageo brands compared to competitors and report on competitive market activities.
  • Maintain a professional appearance suitable for consumer interactions.
  • Comply with company policies and procedures.

QUALIFICATIONS & SKILLS:

  • Outgoing personality with a passion for the Spirits and Beer industry.
  • Reliable, relevant, and timely in communications.
  • Strong social media presence with a substantial following of individuals aged 21 and over.
  • Experience in creating blog or vlog content is advantageous.

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