Product Marketing Specialist

4 weeks ago

New York, New York, United States Zearn Full time
{"title": "Product Marketing Associate", "description": "Position Overview

Zearn is a nonprofit educational organization dedicated to inspiring kids to love learning math. We're seeking a Product Marketing Associate to help us position and communicate the benefits of Zearn Math to teachers, coaches, school and district leaders, and families across various assets and channels.

Key Responsibilities
  • Inspire and engage audiences by crafting compelling content.
  • Lead the authoring of content for demand generation campaigns.
  • Develop new content for webinars and videos.
  • Author and manage production of marketing collateral, collaborating with design colleagues.
  • Develop copy for regular updates to in-app "What's New" messages to engage and inspire users.
  • Develop content to support presentations at in-person events, including proposal submissions for speaking opportunities.
  • Manage various campaigns with the goal of driving continuous improvement and engaging new opportunities.
  • Collaborate with the marketing operations team to leverage findings from research and campaign analytics to manage iterative improvements that maximize the performance of campaign outreach and assets.
  • Lead the authoring of content for demand generation email campaigns, tailoring email copy to specific audiences to maximize impact.
  • Develop copy for paid media and search campaigns.
  • Maintain brand integrity through ensuring all content aligns with Zearn's values and strategy.
  • Ensure all content and assets adhere to brand values, style, and voice.
  • Coordinate across teams to maintain cohesive messaging and brand positioning across all forms and channels.
  • Take charge of our external website by keeping content fresh and engaging.
  • Own content updates on external website, including creating and updating campaign-specific landing pages.
Requirements
  • Bachelor's degree (required)
  • 2+ years of post-graduation marketing, business development, growth strategy, or strategy consulting experience
  • A minimum of 6 months of content or copywriting experience in a professional work setting
  • Excellent written communication skills
  • Ability to prioritize and manage several projects to completion against tight deadlines
  • Extreme attention to detail and organization
  • Desire to be a team player in an entrepreneurial, fast-paced environment, and work with multiple cross-functional partners
About Zearn

Zearn is a transparent, collaborative, and open-to-feedback culture. We aim to create a numeracy movement, and we believe that every kid is a math kid. Our work is often collaborative in nature, and we seek ways to create and improve systems to drive Zearn's velocity.

Location and Compensation

This role is remote, with occasional travel required for conferences and team-building meetings. The compensation range for this role is $65,000 - $70,000 per year, with a competitive benefits package including comprehensive medical, dental, and vision plans, short- and long-term disability, life insurance, 401K matching, parental leave, and a flexible PTO policy.

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