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Marketing Communications Specialist

2 months ago

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Marketing Specialist Job Description

PACCAR Winch Inc is a leading manufacturer of high-quality industrial winches, hoists, and drives. We are seeking a skilled Marketing Specialist to join our team in Broken Arrow, Oklahoma.

Job Summary:

The Marketing Specialist will play a key role in promoting our products and services through various marketing initiatives, including print, email, website, digital, events, and social media. The successful candidate will design and develop content for marketing communications, assist in executing marketing strategies, and manage marketing automation and lead development programs.

Key Responsibilities:
  • Develop and implement marketing strategies to promote our products and services
  • Design and create marketing materials, including sales literature, data sheets, and digital advertisements
  • Manage and maintain our website, including updating content and ensuring SEO best practices
  • Develop and execute social media campaigns to engage with customers and promote our brand
  • Assist in planning and executing trade shows and events
  • Manage and analyze marketing data to inform future marketing strategies
Requirements:
  • Bachelor's degree in Marketing, Advertising, Communications, or related field
  • 2+ years of experience in marketing, preferably in a B2B setting
  • Strong attention to detail and ability to work independently
  • Excellent verbal and written communication skills
  • Proficiency in Adobe Creative Suite and marketing automation tools
What We Offer:
  • Competitive salary and benefits package
  • Opportunities for professional growth and development
  • Collaborative and dynamic work environment

PACCAR Winch Inc is an Equal Opportunity Employer and Protected Veteran/Disability Employer. If accommodation is required, contact HR at or To review our EEO and Pay Transparency Policies click here: .