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Growth Marketing Strategist

2 months ago

Saint Paul Minnesota, United States BetterYou Full time
{"title": "Growth Marketing Manager Position", "description": "About the Role

BetterYou is seeking a skilled Growth Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing digital and content marketing strategies to drive new customer acquisition and brand presence.

Key Responsibilities
  • Own and improve the performance of digital marketing channels.
  • Design, create, forecast, implement, measure, and report on digital campaign performance.
  • Develop and implement digital demand growth strategies to reach 40% of qualified leads coming from inbound efforts.
  • Develop and execute a content strategy including social media, blog posts, case studies, and white papers that supports BetterYou's brand voice, mission, and target audience.
  • Oversee ad development, deployment, testing, and analysis for performance optimization.
  • Co-create go-to-market plans for new and existing product launches and campaigns.
  • Drive paid efforts across channels, balancing growth and ad spend.
  • Lead ad unit development, testing, and analysis for continuous improvement.
  • Track and analyze marketing campaign performance to measure success and identify areas for improvement.
  • Manage and maintain the content calendar, ensuring a steady flow of high-quality content across all channels.
  • Collaborate with cross-functional teams to ensure consistency and quality of content across all touchpoints.
  • Measure and report on content performance metrics and use insights to continuously improve content strategy and tactics.
Requirements
  • Excellent written and verbal communication skills, with the ability to craft compelling and concise messages for different audiences and channels.
  • Expertise in Paid Search, Paid Social, Display, Retargeting, Affiliate, CRO, and SEO.
  • Familiarity with content management systems, email marketing tools, and analytics platforms.
  • Proficiency in SEO best practices, social media trends, and content distribution channels.
  • Analytical mindset with strong attention to detail.
  • Ability to communicate effectively across different stakeholders.
  • Creatively approach challenges with a growth mindset and potential solutions.
  • Passion for mental health and wellness, with a willingness to learn and explore new topics and trends in the field.
Experience
  • A minimum of 5-7 years of experience in growth marketing positions.
  • B2B SaaS high-growth marketing experience.
  • Proven track record of success in developing and executing marketing campaigns that achieve results.
Benefits
  • Salary Range: $100,000-$150,000.
  • Health Care Plan (Medical, Dental & Vision).
  • 401(k) Matching.
  • Uncapped Paid Time Off (15 Day Minimum).
  • Family Leave (Maternity, Paternity, Illness).
  • Short Term & Long Term Disability.
  • Culture Bonus.
  • Retention Bonus.
  • Office-First Workplace with Flexibility.
  • Commuter Benefit.
  • Stock Option Plan.
About BetterYou

BetterYou is an equal opportunity workplace dedicated to equal employment opportunities regardless of race, color, religion, sex, national orientation, sexual orientation, age, marital status, disability, gender identity, or Veteran status.

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