Finance Manager

2 weeks ago

New York, New York, United States CARE Full time
About Care.com

Care.com is a leading consumer tech company that aims to solve a universal challenge: finding high-quality care for loved ones. Our mission is to connect people in new ways, leveraging data analytics, AI, and the latest technologies. We're a culture of entrepreneurs, self-starters, team players, and big thinkers united behind a common cause.

Position Overview:

As a Manager, Finance Marketing at Care.com, you'll play a key role in bridging the worlds of finance and marketing. Your expertise in financial analysis and marketing attribution will inform decision-making and shape our marketing strategies.

Responsibilities:
  • Conduct financial analysis to evaluate marketing campaign effectiveness and provide insights into ROI and performance metrics.
  • Collaborate with Marketing and Finance teams to develop comprehensive financial models and forecasts for marketing spend and revenue impact.
  • Lead marketing attribution efforts to determine the contribution of different channels and campaigns to overall revenue generation.
  • Develop and implement advanced attribution models to accurately measure the impact of marketing activities on key financial metrics.
  • Drive cross-functional partnerships with Marketing and Product teams to align on business objectives and optimize resource allocation.
  • Prepare and present financial reports and dashboards to senior leadership, highlighting trends, opportunities, and actionable recommendations.
  • Continuously monitor and analyze marketing performance, identifying areas for optimization and improvement.
Qualifications:
  • Bachelor's degree in Finance, Marketing, Business Analytics, or a related field.
  • 4+ years of experience in financial analysis, marketing analytics, or a related analytical role.
  • Strong understanding of financial principles and concepts, with experience in budgeting, forecasting, and financial modeling.
  • Proficiency in statistical analysis and data visualization tools, with experience in SQL, Python, or similar technologies.
  • Familiarity with marketing attribution models and techniques, with the ability to translate data into actionable insights.
  • Excellent communication and presentation skills, with the ability to convey complex concepts to both finance and marketing stakeholders.
  • Proven track record of driving cross-functional collaboration and delivering results in a fast-paced environment.
Preferred Qualifications:
  • Previous experience in a finance-focused marketing role, preferably in a B2C or two-sided marketplace company.
  • Knowledge of marketing technologies such as Google Analytics, Adobe Analytics, or similar platforms.
  • Experience with A/B testing methodologies and experiment design.

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