Senior Business Analyst, CRM Marketing

4 weeks ago

Boston, Massachusetts, United States DraftKings Full time
About DraftKings

We're a leading sports and entertainment company that's revolutionizing the gaming industry. Our global team is dedicated to delivering exceptional experiences for our customers. As a Senior Analyst, CRM Analytics, you'll play a critical role in monitoring, measuring, and improving the health and performance of our CRM Marketing. You'll work closely with cross-functional teams to identify areas of opportunity, align on key performance indicators, and measure performance.

Key Responsibilities:
  • Monitor business and customer performance for our various product verticals, including CRM campaign performance, new vertical and state launch planning, high-value customer analysis, state and sports trends, and competitive analysis.
  • Work closely with our CRM operations teams to identify areas of opportunity and measure performance.
  • Build and maintain a reporting suite to support critical initiatives.
  • Create high-quality presentations to communicate with key stakeholders across the business effectively.
  • Design and execute against a testing agenda to advance our overall CRM strategy.
  • Partner with operations, engineering, and data science teams to scale and automate core CRM functions.
Requirements:
  • At least 3 years of Business Analytics or Data Science experience at a B2C company.
  • Experience with SQL, Python, R, or other statistical programming languages.
  • Comfortable in fast-paced, results-driven environment.
  • Knowledge of statistics and hypotheses testing.
  • Bachelor's degree or equivalent in Mathematics, Statistics, Computer Science, Business Analytics, or another relevant discipline.
About DraftKings

We're a publicly traded technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role. The US base salary range for this full-time position is $94,100.00 - $117,600.00, plus bonus, equity, and benefits as applicable. Our salary ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. We know finding a new job can be intimidating. Don't let imposter syndrome stop you from applying. Even if you don't think you tick off every box in this job description, we'd still love for you to apply or join our Talent Community. DraftKings is proud to be an equal-opportunity employer. We do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

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