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Senior Manager, Consumer Insights and Research

2 months ago

Torrance, California, United States Health-Ade LLC Full time
Job Summary

We are seeking a highly skilled Senior Manager, Consumer Insights and Research to join our marketing team at Health-Ade LLC. This role will lead bespoke research projects to uncover insights that drive business decisions forward, across our kombucha and prebiotic soda brands.

Key Responsibilities
  • Collaborate with cross-functional teams to identify knowledge gaps and research needs, crafting a yearly learning plan to meet the organization's needs.
  • Manage a six-figure custom research budget, identifying methodologies, partners, and vendors to accomplish research needs each year.
  • Create custom research projects to address key business questions across multiple product lines and out-year innovation.
  • Lead organization thinking around current consumer trends, shopping behaviors, and contemporary consumer influences.
  • Leverage digital data platforms to uncover insights around consumer profiles and behavior, as well as creative performance data.
  • Use category and shopper data platforms to inform understanding of existing dynamics within the category and amongst the category's shoppers.
  • Refine and lead yearly brand health tracker efforts to understand long-term brand progress.
  • Build the research toolkit and methodologies that we will use to lead cross-functional initiatives, recommending the research approach that fits within budget and timing.
  • Maintain existing and identify new vendor relationships for custom research.
Requirements
  • 5-10 years of experience working directly with consumer insights and research.
  • Experience working with qualitative and quantitative research methodologies.
  • Ability to synthesize multiple sources of information into meaningful conclusions and recommendations.
  • Able to present insights with confidence and represent the 'voice of the consumer' in meetings with key stakeholders, company executives, and team members.
  • Manage relationships and administrative processes with multiple research suppliers.
  • CPG experience preferred.
  • Bachelor's Degree required, Master's/MBA preferred.
What We Offer
  • Estimated base salary range: $130,000-$150,000.
  • Bonus Eligible.
  • Equity Units.
  • Paid Time Off.
  • 13 Paid Company Holidays+ Paid Holiday Break.
  • Medical, Dental, and Vision Benefits.
  • Flexible Spending Account & Commuter Benefits.
  • 401(k) with 100% Vested Employer Match.
  • Paid Parental Leave.
  • Life/AD&D Insurance.
  • Wellness perks.

We are an equal opportunity employer and welcome diversity in the workplace. If you are passionate about consumer insights and research, and want to be part of a dynamic team, please submit your application.