Media Planning Director
3 weeks ago
We're looking for a talented Media Planning Director to join our Paid Media team. As an Associate Director, Paid Media Planning, you'll be responsible for developing and executing innovative advertising strategies that drive results for our clients.
Key Responsibilities:
- Develop media plans and recommendations for assigned clients by translating their strategic visions into media objectives.
- Analyze ongoing and historical performance data to identify opportunities for improvement and generate reporting and insights to drive optimization.
- Have a strong POV on measurement, attribution, and conversion tracking, and apply that knowledge to strategic recommendations and ongoing campaign management.
- Work closely with other internal or external teams to produce campaigns, creative ideas, audience and target recommendations, and experimental designs.
What You'll Need:
- 6-8 years of experience in cross-channel media planning, including digital and traditional media.
- Demonstrated experience translating client business goals into cohesive media strategies and specific KPIs.
- Exceptional attention to detail, especially with regards to budgeting, pacing, and spend tracking.
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