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Strategic Planning Director
2 weeks ago
The Associate Director, Planning is a key member of our cross-media strategy and planning team. This role oversees media planning activities for complex or large-scale campaigns, generating strategic insights while driving learnings across the client's activities.
This position requires a thoughtful decision-maker and team player who excels at leading strategic planning initiatives, including building strategic and tactical recommendations, budget and channel allocation, and audience targeting. Collaboration with internal directors and clients to develop innovative marketing solutions is crucial in this role.
Responsibilities
* Develop well-targeted marketing solutions through collaboration with internal directors and clients
* Interface with clients and partner agencies to build strategic communication plans for targeted audiences
* Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
* Manage budgets across multiple campaigns
* Own the development of strategic proposals and client-facing POVs, coordinating with necessary teams to account for all relevant inputs
* Assume accountability and ownership of campaign planning for assigned client accounts
* Embrace and encourage a culture based on teamwork, collaboration, and support
* Develop best practices for improving communication and collaboration within the team and the group
* Collaborate and foster relationships with key partners, including clients, internal teams, and leadership
Qualifications
* Bachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
* 5+ years of experience in media planning/strategy experience across media channels
* Previous team management experience
* Strong digital media experience preferred
* Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
* Ability to manage timelines, projects, and personnel within direct report teams and across cross-functional teams
* Proven experience in successfully managing multiple work streams at one time
* Strong organizational, communication, and time-management skills
* Excellent presentation skills to effectively lead meetings in-person with key clients
* Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
* Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
* Experience working within media systems/platforms (Mediatools, Prisma, ComScore etc.)