Senior Advertising Manager
3 weeks ago
Job Description
The Senior Director, Programmatic Strategy will be responsible for developing and executing strategies to drive revenue growth through programmatic advertising on live sports events. This includes analyzing market trends, identifying opportunities, and collaborating with cross-functional teams to implement solutions.
You will work closely with stakeholders across the Ad Sales division to ensure alignment and seamless execution of programmatic campaigns. Additionally, you will assist in structuring partnership frameworks and deal terms alongside internal Business Development leads, inclusive of revenue and product development goals.
Key responsibilities include:
- Leading the strategy and business plan for programmatic across live events (including live sports)
- Cross-functional stakeholder alignment for Programmatic live events across Product, Operations, Planning, Marketing, Sales and other relevant teams.
- Analyzing programmatic performance with our DSP and SSP partners on live events.
- Setting prioritization for the programmatic product roadmap to support high volume live events.
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