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Advertising Performance Analyst

2 months ago


Miami, United States Carnival Cruise Line Full time

Job Overview

The Media and Advertising Analyst plays a crucial role in assessing and reporting on the effectiveness of Carnival Cruise Line's advertising initiatives. This position involves analyzing both digital and traditional media placements, focusing on comprehensive campaign performance metrics. The individual in this role is essential in crafting measurement frameworks and executing strategies that enhance campaign outcomes. Collaboration with planning and digital teams is key to understanding media strategies and resource allocation across various channels.

Key Responsibilities:

  • Engages with internal and external media teams to assess and interpret paid media and advertising results for various initiatives, providing insights that highlight opportunities for optimization in partnerships, targeting, and strategies while addressing data inconsistencies.
  • Evaluates the performance of creative messaging, generates reports, and identifies opportunities for testing. Works alongside the marketing team to determine the most effective messaging tactics and makes adjustments as needed.
  • Contributes to larger media projects, such as the development and application of Marketing Mix Modeling (MMM) and/or Multi-Touch Attribution (MTA), collaborating with cross-functional teams.
  • Establishes tracking and reporting specifications, implementing customized tracking parameters, including media tagging and naming conventions to facilitate performance analysis.
  • Undertakes additional responsibilities as assigned, including billing and compliance with all relevant policies and standards.

Qualifications:

  • Education: Bachelor’s degree in advertising, marketing, or data analytics is required.
  • Experience: A minimum of 3 years in media and/or marketing, utilizing technology and analytics to evaluate campaign performance is essential.

Skills and Competencies:

  • Proficient in Microsoft Office Suite, with advanced skills in Excel.
  • Familiarity with analytics tools such as Site Catalyst, Tableau, SQL, Tealium, DFA, and DMP.
  • Experience with Google Analytics 360 and Google Campaign Manager.
  • Strong understanding of site tagging and full-funnel media strategies, both data-driven and technology-focused.
  • Ability to collaborate effectively across media, marketing, and business intelligence teams, as well as with external advertising agencies to enhance brand visibility and drive customer engagement.
  • Proven ability to communicate actionable insights clearly, both verbally and in writing.
  • Demonstrated capacity to prioritize and manage multiple projects within a fast-paced environment.
  • Exhibits enthusiasm, creativity, and a commitment to excellence.

Physical and Work Environment:

This role requires the ability to remain stationary at a desk and/or computer for extended periods. The work environment is primarily climate-controlled with minimal safety hazards.

Compensation and Benefits:

The salary range for this position is $51,600-$75,300, with offers made based on relevant skills and experience. Carnival provides a comprehensive benefits package, including health benefits, a 401(k) plan with company match, paid time off, and additional perks such as employee discounts on cruises and professional development resources.

About Carnival Cruise Line:

Carnival Cruise Line is a leading cruise brand in North America, dedicated to providing exceptional vacation experiences. We prioritize ethical practices and sustainability in all operations, fostering an inclusive and positive work environment.