GTM Associate

As a valued member of the NRG Energy team, you will have the opportunity to take charge of your career and development journey. Our dynamic work environment provides variety and challenge, and we encourage you to explore exciting opportunities across our businesses.

Job Summary:

We are seeking a smart, enthusiastic, and collaborative individual to make valued contributions to our company. As the leading energy supplier for millions of residential customers in the United States and Canada, we offer a fast-paced and exciting world of the Go-to-Market function. This is an opportunity to become a part of a fast-growing business that is poised for further investment in the near term.

Key Responsibilities:

• Develop and drive market strategies to increase consideration and achieve competitive advantage, utilizing market assessments, customer research and data, competitive analysis, marketplace trends and growth opportunities.
• Identify segments in each market and determine which to target based on overall impact to the business. Identify opportunities to improve value propositions or product mix based on target segment or market.
• Define and own goals and key performance metrics for select campaigning; monitor regularly to understand effectiveness of strategy, making recommendations for continuous improvement.
• Lead cross-functional teams in the development of Go-to-Market strategies and major market initiatives, including selection of mass product offering.
• Lead cross-functional development of market research plan to leverage consumer insights from internal and external sources to ensure the direction of the brand is based on consumer trends and brand awareness.
• Provide strategic brief for Marketing Communications to develop mass and quarterly campaigns consistent with brand positioning. Inform creative and communication strategy.
• Stay informed of current market trends and competitive developments in order to continually enhance strategic position in major markets.
• Perform other duties as assigned.

Working Conditions:

• Open office environment.
• Options for hybrid remote (3 days in office) working arrangement.

Requirements:

• College degree in Business Administration or a related field.
• 3-5 years of work experience.

Additional Skills and Abilities:

• Creative thinker and problem solver who asks "what if?"
• Enthusiastic idea generator who wins support of others and inspires others to find creative solutions.
• Strong relationship skills and natural collaborator.
• Natural curiosity with a desire to learn about multiple business functions.
• Excellent oral and written communication skills.
• Ability to handle multiple tasks with strong attention to detail.
• Strong skills in all Microsoft products, especially Excel and Power Point.

NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Vet/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.Official description on file with Talent.