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Digital Adoption Strategist

2 months ago


Wichita, Kansas, United States Cengage Group Full time

**About the Role**

Cengage Group is seeking a highly skilled Sales Growth Specialist to join our team. As a Sales Growth Specialist, you will play a critical role in driving large digital adoptions for new customers.

**Key Responsibilities**

• Partner with Account Executives to provide pre-sale support for digital product sales

• Present solutions and demonstrate digital products to customers in-person and virtually

• Build plans to deliver and support digital products

• Build strong relationships with customers and stakeholders

• Identify and win takeaway opportunities for large digital adoptions

• Build pre-sales presentations to highlight and position products and support

• Consult with customers and Account Executives to develop and deliver presentations and digital demonstrations

• Consult on implementation planning, training, and support needs and coordinate with Customer Success team to deliver the plan

• Design usage growth strategies and coordinate with Customer Success organization to track usage

• Share customer feedback with internal stakeholders to support continuous improvement efforts

• Build relationships with key Department Chairs and Deans to find opportunities to win business at scale

• Build and leverage relationships with IT administrators/key contacts

• Identify and leverage advocates from existing large digital adoptions to help identify/win takeaway opportunities

• Perform other duties as needed to achieve organizational goals

**Requirements**

• Minimum of 5 years of experience in successful direct sales, marketing, or editorial and product experience with a bachelor's degree; or minimum of 8 years of experience in a similar role without a bachelor's degree; experience in Higher Education sales or highly distributed decision-making model highly desired

• Demonstrated understanding of technology and experience with digital products

• Experience in the use and implementation of digital learning products and familiarity with Learning Management Systems (LMS) and other instructional technology highly desired

• Effective oral and written communication skills, including the ability to communicate clearly and effectively in virtual and in-person settings

• Ability to deliver presentations and product demonstrations effectively to build understanding and interest from customers

• Evidence of strong customer orientation and ability to build effective customer relationships

• Ability to work effectively in a group, problem-solve, and partner collaboratively to reach decisions

• Ability to be on campus at least 50% of the time, including local and overnight travel as required for customer meetings and sales team meetings

• Must be able to walk, climb (such as campus hills and stairs), and stand for extensive periods of time while conducting on-site visits, meeting with current and prospective clients

• Must be located within assigned sales territory